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Professional digital strategy


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Professional digital strategy

  1. 1. Personal Digital Media Strategy<br />BalaIyer<br />May 2011<br />1<br />
  2. 2. Mega-trends<br />Online reputation is a key piece of the big picture<br />A summary of one’s past actions defined within the context of a specific community<br />Facilitates market transactions<br />Builds social capital<br />Sustains communities<br />Creates new business opportunities<br />2<br />
  3. 3. Who am I?<br />LinkedIn<br />Twitter<br />Blogspot<br />Slideshare<br />YouTube<br />Quora<br />Facebook<br />3<br />
  4. 4. New currency<br />Number of followers<br />Likes. Diggs<br />Reach of social network<br />Subscribers <br />@RT<br />Authority in communities<br />4<br />
  5. 5. Goals<br />Build my reputation<br />Document my accomplishments<br />Join the conversation<br />Build Social capital<br />Reciprocity<br />Peripheral vision<br />Manage Emerging digital identity<br />5<br />
  6. 6. Activities<br />LinkedIn profile<br />Activity streams using Twitter<br />POV using blogs<br />Expertise from communities<br />Build a following<br />6<br />
  7. 7. Measures<br />Touchgraph<br />InMaps<br />Grader<br />Klout<br />7<br />
  8. 8. 8<br />
  9. 9. 9<br />
  10. 10. 10<br />
  11. 11. Examples<br /><br />Amazon communities<br />11<br />
  12. 12. What should we do?<br />Develop competencie<br />Communications, ODP, CCD, ..<br />Share best practices<br />Invite thought leaders<br />Start the conversation <br />12<br />