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LA 
COMMUNICATION 
VISUELLE 
1
Daniela Bak 
Direction Artistique et Design Graphique
BONJOUR
Bonjour
Bonjour
bonjour...
Bonjour !
BONJOUR 
BONJOUR 
BONJOUR
BONJOUR 
Bonjour 
Bonjour 
BONJOUR 
Bonjour ! 
bonjour... 
Bonjour
bonjour... 
BONJOUR Bonjour 
Bonjour Bonjour ! 
Bonjour BONJOUR
Le design graphique 
(introduc*on)
design graphique 
= 
design d’information 
= 
graphisme 
= 
conception graphique 
= 
conception visuelle
Le design graphique 
5W+1 
( What + Where + Why + When + Who + How )
Quoi ?
Information Public 
!
Où ?
partout
Pourquoi ?
! 
impact attirance engagement
Quand ?
Flagg 1917 Cassandre 1935 Glaser 1973 
styles / modes / références
Qui ?
Directeur de Création 
Directeur Artistique 
Designer Graphique 
Graphiste 
Infographiste 
Typographe 
Web designer 
Maque...
Comment ?
B+A=BA 
une langue, des règles, une technique, 
un savoir faire
Comprendre 
les principes fondamentaux 
du langage visuel 
pour s’en servir de manière efficace.
Sujets à venir :
1 
La lisibilité 
(forme et fond)
Est-ce lisible et pourquoi ? 
BEAU LAID
Clair 
Lisible 
Compréhensible 
Efficace 
Attirant 
Choquant 
Emouvant 
Drôle 
Inattendu 
Confus 
...
2 
La typographie 
(lettres et symboles)
3 
La couleur 
(harmonie et sens)
4 
Print et Web 
CMJN et RVB
5 
La charte graphique 
(l’identité visuelle)
6 
La chaine graphique 
(termes et jargon)
7 
Le brief créatif 
(cahier de charges)
... 
Le design graphique 
éco-responsable 
La grille 
Les numéros zéro (la presse) 
La visualisation (les roughs) 
Études ...
étude de cas 
PREDMA
problème
Logo Région Île-de-France 
charte d’application 
La zone de protection qui doit 
être obligatoirement laissée 
autour du l...
solution
étude de cas 
PARIS LIBRAIRIES
problème
solution
« Design is not just what it looks like 
and feels like. 
Design is how it works. » 
Steve Jobs
Merci 
daniela.bak@gmail.com
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
Communication Visuelle - introduction
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Communication Visuelle - introduction

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Support visuel du cours de Communication Visuelle
(Cours numéro 1 : introduction)
Sorbonne Nouvelle 3 - Paris
Chargée de cours : Daniela Bak

Published in: Education
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Communication Visuelle - introduction

  1. 1. LA COMMUNICATION VISUELLE 1
  2. 2. Daniela Bak Direction Artistique et Design Graphique
  3. 3. BONJOUR
  4. 4. Bonjour
  5. 5. Bonjour
  6. 6. bonjour...
  7. 7. Bonjour !
  8. 8. BONJOUR BONJOUR BONJOUR
  9. 9. BONJOUR Bonjour Bonjour BONJOUR Bonjour ! bonjour... Bonjour
  10. 10. bonjour... BONJOUR Bonjour Bonjour Bonjour ! Bonjour BONJOUR
  11. 11. Le design graphique (introduc*on)
  12. 12. design graphique = design d’information = graphisme = conception graphique = conception visuelle
  13. 13. Le design graphique 5W+1 ( What + Where + Why + When + Who + How )
  14. 14. Quoi ?
  15. 15. Information Public !
  16. 16. Où ?
  17. 17. partout
  18. 18. Pourquoi ?
  19. 19. ! impact attirance engagement
  20. 20. Quand ?
  21. 21. Flagg 1917 Cassandre 1935 Glaser 1973 styles / modes / références
  22. 22. Qui ?
  23. 23. Directeur de Création Directeur Artistique Designer Graphique Graphiste Infographiste Typographe Web designer Maquettiste Opérateur PAO Illustrateur Photographe
  24. 24. Comment ?
  25. 25. B+A=BA une langue, des règles, une technique, un savoir faire
  26. 26. Comprendre les principes fondamentaux du langage visuel pour s’en servir de manière efficace.
  27. 27. Sujets à venir :
  28. 28. 1 La lisibilité (forme et fond)
  29. 29. Est-ce lisible et pourquoi ? 
  30. 30. BEAU LAID
  31. 31. Clair Lisible Compréhensible Efficace Attirant Choquant Emouvant Drôle Inattendu Confus ...
  32. 32. 2 La typographie (lettres et symboles)
  33. 33. 3 La couleur (harmonie et sens)
  34. 34. 4 Print et Web CMJN et RVB
  35. 35. 5 La charte graphique (l’identité visuelle)
  36. 36. 6 La chaine graphique (termes et jargon)
  37. 37. 7 Le brief créatif (cahier de charges)
  38. 38. ... Le design graphique éco-responsable La grille Les numéros zéro (la presse) La visualisation (les roughs) Études de cas
  39. 39. étude de cas PREDMA
  40. 40. problème
  41. 41. Logo Région Île-de-France charte d’application La zone de protection qui doit être obligatoirement laissée autour du logo correspond à la hauteur et à la largeur de la lettre «F» du mot : «France», comme l’indique le schéma ci-contre. Ci-contre, le logo Région dans sa version originale. Réf. Quadri : Cyan : 0% Magenta : 95% Jaune : 100% Noir : 0% Réf. Pantone : 485 Ci-contre, le logo Région dans sa version noire. À n’utiliser uniquement sur les documents impri-més en noir et blanc. La zone de protection doit impérativement être respectée. Le logo sera utilisé avec la couleur la plus som-bre sur les documents bichromes (si le docu-ment n’utilise pas la réf. Pantone 485). Ci-contre, le logo Région dans sa version blan-che. Cette version s’utilise dans le cas où la teinte du fond est proche de celle du logo. Dans certains cas, il sera nécessaire de l’appli-quer dans un cartouche blanc et dans sa version originale. Lorsque ce cas ce présente, il faut obligatoirement soumettre un BàT. à la direction de la communication du conseil régional d’Île-de-France. Ci-contre, le logo Région dans sa version avec cartouche blanc (zone de protection respectée). Cette version s’utilise dans le cas où la teinte du fond est complexe (dégradé, photo avec couleurs proches de la teinte du logo, etc.) Il est impératif de l’appliquer ainsi, dans les cas cités, avec le cartouche sans filet noir autour (le filet noir sert uniquement à déterminer la zone de protection dans cet exemple).
  42. 42. solution
  43. 43. étude de cas PARIS LIBRAIRIES
  44. 44. problème
  45. 45. solution
  46. 46. « Design is not just what it looks like and feels like. Design is how it works. » Steve Jobs
  47. 47. Merci daniela.bak@gmail.com

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