Presentatie facebook apps 2014

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Presentatie facebook apps 2014

  1. 1. Facebook APPS 2004 Bakker de Rappe Schoenlapper 6 april 2014
  2. 2. DIVERSE FACEBOOK APPS Nu beschikbaar voor ons
  3. 3. 1- Kortingsbonnen Exclusive deals and discounts • Reward your fans and generate sales revenue with Facebook exclusive offers. • The Facebook Coupon App also features: – Track who downloaded a coupon and who redeemed it – Choose between a unique code for all coupons or different codes for each participant – Import your own coupon codes if you are using a third-party e- commerce system – Recruit fans from your point of sale through QR codes and the mobile version of the app – At the POS, scan the coupons with a Smartphone to efficiently monitor their use – Recruit the best fans: the ones truly interested in your products – Export the list of participants who have downloaded a coupon, and those who have redeemed it – Limit access to your Coupon app by age and country
  4. 4. Kortingsbonnen • Campaign duration: 11 days • Prizes offered: Much reduced price on the item they promote, for a limited time and while supplies last. • Why we picked this campaign: Centered on Valentine’s Day, this campaign used this date to promote the brand’s main article. Why not offer a Beanie at a much reduced price? Very good way to use the coupon app, at this price, even if you don’t need one, you are tempted to get one. A good way to secure customer loyalty, attract new fans and boost sales. The brand gained 668 new fans during this short campaign, the campaign was shared 75 times and users sent 181 invites.
  5. 5. 2 - Quiz Who knows the most? • Liven up your fans by challenging them on your Facebook page. You can simultaneously test their knowledge and create virality! • The Facebook Quiz Application also features: – Choose from several criteria to calculate scores: correct answer, response time and friends invitations. – Boost virality: share button, invite friends and automated Open-Graph sharing – Additional viral option: automatic score increase for participants who invite friends (+10 points per friend) – Export your participants list and all information collected about them – Simply add hint links to your questions and direct them to a page on your website – Easily identify cheaters, and ban them if necessary – Limit access to your Quiz app by age and country – Easily implement multi-lingual campaigns
  6. 6. Quiz voorbeeld • Campaign duration: 14 days • Prizes offered: DJE-1500 headphones • Why we picked this campaign: because DJs saved my life more than once! Because when you love music as much as we do, then you want to have the latest best DJ gear. No wonder this page gained 124 fans in 14 days. The campaign was shared 103 times and got 153 invites. This quiz was very challenging, it tested the knowledge of the brand and making best time was a winning factor. Too bad we could not participate…
  7. 7. Quiz voorbeeld • Campaign duration: 2 months • Prizes offered: a trip for 2 to Bali, travel vouchers • Why we picked this campaign: The prize is really attractive! Answer 5 simple questions and stand a chance to win a trip for 2 to Bali (worth $1400) and ten $100 travel vouchers. The campaign quotes “Refer as many friends to participate to increase your score.” it is a good use of a campaign to gain new fans. Users sent 279 invites. This company used this quiz to engage their community and challenge the knowledge of their brand by their fan base.
  8. 8. Quiz voorbeeld • Campaign duration: 2 weeks • Prizes offered: Books Number of participants: 4900 participants • Why we picked this campaign: This quiz is about the latest book by the owner of the Facebook page. It’s a good challenge for fans. The page gained 1900 new fans during the campaign, users did 800 shares and 450 invites. Good example of community nurturing!
  9. 9. Quiz voorbeeld • Campaign duration: 2 weeks • Prizes offered: A trip to the promoted destination, 200€ in voucher for accommodation Number of participants: 2100 participants • Why we picked this campaign: This facebook quiz app campaign is about the location that is promoted. It’s a good challenge to fans and allows them to learn more about this part of the world. The brand also partnered up to offer the first prize, both brands can benefit from this partnership. The prize is big enough that it attracted 1600 new fans!
  10. 10. 3 – Kansspel (Sweepstakes) Everybody wants to be a winner! • Install our Sweepstakes App on your Facebook page to attract and engage your fan base! • The Facebook Sweepstakes App also features: – The most simple and efficient way to recruit new fans – Schedule your draws’ date and time as you wish – Boost virality: share button, invite friends and automated Open-Graph sharing – Additional viral option: double the chances of participants who invite friends – Easily identify cheaters, and ban them if necessary – Export your participants list and all information collected about them – Easily implement multi-lingual campaigns – Limit access to your Sweepstakes app by age and country
  11. 11. Kansspel voorbeeld • Type of App: Sweepstakes, one draw • Campaign duration: 1 week Prizes offered: 10 kits including a bag, gadget and drinks • Why we picked this campaign: Honestly? Because their visual is very cute, the colors feel like sugar and fresh fruity drink, really nice design! This people magazine partnered with a famous fruit drink brand to launch a sweepstakes campaign around the theme “re-fruit your life”. It offers a small prize geared toward a younger demographic, thier core audience, but the playfulness of the whole experience is engaging and everybody loves free gadgets. The page did not gain many new likers throughout the campaign but an honest amount of participants.
  12. 12. Kansspel voorbeeld • Type of App: Sweepstakes, 10 winners every Friday of the duration of the campaign • Campaign duration: 25 days Prizes offered: chips to play • Why we picked this campaign: This campaign really engaged the Page’s fan base. The brand used Valentine’s day to express their love for their fans by giving out chips to play easily. The campaign itself is a free game, which gives a chance to win. It really appeals to their core audience, gamblers who love to play and seek the excitement of a possible win. As sharing increased the chances to win, this campaign was shared 501 times. Well done!
  13. 13. Kansspel voorbeeld • Type of App: Sweepstakes with one prize a day • Campaign duration: 1 month Prizes offered: 2 units of their product Number of participants: 16K • Why we picked this campaign: This brand gained over 17000 news fans during this campaign, a third of their audience visited the campaign and 30% participated. The campaign gained 15000 shares and 14000 friend invites. Good turn out, great outcome. Strong visuals, which uses their ads pictures. Easy-to-earn attractive prize which targets their core audience.
  14. 14. Kansspel voorbeeld • Type of App: Sweepstakes with one final draw • Campaign duration: 10 days • Prizes offered: 2 plane tickets to the promoted destination • Why we picked this campaign: their visual is beautiful, the prize is perfect not only to target their core audience but also to gain new fans. It is a big and very attractive prize, the brand gained over 1600 fans thanks to this campaign, a 2% increase in ten days ! 40% of their participants were new fans.
  15. 15. 4 – Win Direct Come back soon! • Fun and easy to use, the instant winner application is an ideal way to attract fans and keep them coming back. • The Facebook Instant Win App also features: – A great user experience: participants immediately know if they have the winning entry – A great app to recruit new fans: fast to implement, fun and easy to use – Boost virality: share button, invite friends and automated Open-Graph sharing – Additional viral option: double the chances of participants who invite friends – Easily identify cheaters, and ban them if necessary – Export your participants list and all information collected about them – Easily implement multi-lingual campaigns – Limit access to your Instant Win app by age and country
  16. 16. Win Direct voorbeeld • Type of App: Enter to win, one final draw • Campaign duration: 24 days • Prizes offered: 1 grand prize values $750 including 2 tickets to a basketball game, dinner for 2 and 2 jerseys, 2nd prize is 2 tickets to a basketball game. • Why we picked this campaign: This sports goods store partnered with a restaurant and is offering a dinner for 2, 2 jerseys and 2 tickets to a basketball game in which the local famous team is playing. This not only targets their core audience but also is a way to attract more fans and make the contest appealing. Their campaign is visually strong and is centered around a one time event. The big prize is very inticing and the whole experience is appealing. Also, we dig basketball.
  17. 17. Win Direct voorbeeld • Type of App: Instant Win, daily draw • Campaign duration: 14 days • Prizes offered: 2 tickets to an event sponsored by the bank • Why we picked this campaign: It is playful! The jackpot visual is great, it invites to play and emphasizes the strong chance to win. During the campaign the page gained 2900 new fans, got 179 shares, and 115 invites. The brand promotes the event they are sponsoring and since this event is huge and well attended, the prize is attractive to new fans.
  18. 18. Win Direct voorbeeld • Type of App: Instant-win (daily) • Campaign duration: 15 days • Prizes offered: Lingerie • Why we picked this campaign: This campaign offers a strong chance to win as it offers one prize per day and a chance to win every day. The brand used Valentine’s day to promote their lingerie line by offering a sexy item as prize. The visual is attractive and the prize targets their audience.
  19. 19. 5 – Persoonlijkheids Test Discover your fans’ hidden profiles! • Animate your page, and engage your fans with our Facebook Personality Test app! • The Facebook Personality Test App also features: – A fun way to learn more about who your fans really are! – Encourage your fans to find out their friends true personalities and go viral in no time – Boost virality: share button, invite friends and automated Open-Graph sharing – Export your participants list and all information collected about them – Limit access to your Personality Test app by age and country – Easily implement multi-lingual campaigns
  20. 20. Persoonlijkheids Test voorbeeld • Type of App: Personality Test • Campaign duration: 1 month • Prizes offered: None • Why we picked this campaign: It is a really fun test. The page belongs to a community that has a few events per year and has to keep their fan base engaged all year round. This campaign is a perfect example of how communities can animate their page. Geared towards the real geeks, this personality test defines the kind of adventure that best suits them. Since we are geeks too, we enjoyed taking this test!
  21. 21. Persoonlijkheids Test voorbeeld • Campaign duration: 2 months • Prizes offered: Hundreds of prizes • Why we picked this campaign: This campaign is very well managed, and its results proves it. It gives its participants strong chances to win as the brand offers hundreds of small prizes totaling over $20 000. They display the test on the home page of their webpage. They have gained 9100 new fans and increased by 25% their fan base. 38% of the participants used their mobile phone to play.
  22. 22. 6 – Top Volgers Spot your most active fans and run contests on your timeline! • Identify your biggest fans daily, weekly, or monthly and automatically publish the winners on your Timeline. The Top Fans App can help you run activity contests directly on your Timeline by ranking your fans based on their total likes, comments and posts during the last 30 days. • The Facebook Top Fan App also features: – Choose to showcase your best fan every day, week or month – Automatically publish your top fan on your Timeline with a personalized thank you message – A great way to motivate your fans to engage with your content – A score calculated according to an algorithm that takes the quantity of interactions but also its quality
  23. 23. 7 – Kies je Favoriet Empower your fans with a vote! • Post images, videos, or other content and let your fans choose their favorite product or advertisement. • The Facebook Fan Vote App also features: – Let your fans give their opinion on your next ad campaign, their favorite product or do it just for fun – You can submit photos or videos to the votes of your fans – Draw a winner among the voters at your option – The possibility to identify cheaters, and if necessary to ban them – Boost virality: share button, invite friends and automated Open- Graph sharing – Export your participants list and all information collected about them – Easily implement multi-lingual campaigns – Limit access to your Fan Vote app by age and country
  24. 24. Kies je Favoriet voorbeeld • Campaign duration: 16 days • Prizes offered: £ 100 to spend at a Michelin Starred restaurant • Why we picked this campaign: Food is always a rallying topic! We are foodies, and so are a lot of people. Beautful pictures of restaurants and dining experiences are always aesthetically pleasant and opens the appetite and the desire to particpate. Now I am hungry. Anyhow, this Fan Vote campaign brought 177 new fans to the page and had a good turnout. The prize is attractive but most importantly interests the participants who are already the company’s customers.
  25. 25. Kies je Favoriet voorbeeld • Campaign duration: 2 weeks • Prizes offered: A trip valued €1000 • Why we picked this campaign: this campaigned had an enormous amount of participants. It was super attractive and easy to play. Figure out of which lamp the genie came out, vote, and you get a chance to win a €1000 trip. Although the chances to win are meager, the challenge is fun, engaging and the prize is big enough to want to try. During this campaign, the page gained 7400 new fans, the contest was shared 272 times and 114 invites were sent. The brand also used this campaign to communicate on the success of their Facebook page and the number of fans they have. Success is always a good thing to communicate on! Vote for a lamp and win a trip!
  26. 26. Kies je Favoriet voorbeeld • Campaign duration: 10 days • Prizes offered: None • Why we picked this campaign: It’s a good example of Fan Vote app, where fans are involved in the nomination of the laureate of an award. It is very engaging and entertains the strong lasting relationship between the brand and its fans.
  27. 27. Kies je Favoriet voorbeeld • Campaign duration: 1 week • Prizes offered: Gift cards • Why we picked this campaign: It’s a good example of Facebook Fan Vote app, where fans are to pick their favorite outfit. A clear way to choose between 3 items, 3 neat visuals. Pick your favorite outfit and win a gift card to this department store.
  28. 28. 8 - Petitie Rally your fans! • Your Facebook page is also a place of expression. Give fans the opportunity to get involved in a cause by signing your petition.
  29. 29. Content Applications You can only find it here! • Your fan base deserves to be rewarded for their loyalty – so offer them something special!
  30. 30. FACEBOOK FOTO WEDSTRIJD Eerste resultaten
  31. 31. EVENT MARKETING PLANNING 2014
  32. 32. Events 2014 • Pasen 20 april • Koningsdag 26 april • Bevrijdingsdag 05 mei • Moederdag 11 mei • Vaderdag 15 juni • Prinsjesdag 16 september • Dierendag 04 oktober • 12 ½ jaar Jubileum 06 november • Kerst 25 december • Nieuwjaar 01 januari

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