Be the first to like this
A quote from the E-Book produced by QEP marketing clinic :-
"This E book is not a Diet Book !
Rather it is an analysis of why and how obesity occurs from an emotional and sensory taste perspective and how it drives consumer preference for short term gain for potential long term pain .
In addition, the book suggests how the food industry could help develop healthier food and beverages which appeal to consumer preference
The Information in this book is derived from qualitative research over the last 30 years conducted by QEP marketing clinic using our proprietary methodology and systems .
These insights are drawn from over 7000 groups , each run on average for 2 hours in duration , amongst a total of well over 35,000 research respondents covering more than 5,000 different food and beverage existing brands, products or new product development concepts .
This experience has provided a wealth of practical insight and knowledge into understanding the emotions behind taste and delivering consumer preference from that understanding "