How to                  Overcome the                  Challenges                  Facing the                  Modern Retai...
Over 4,000 retailers closed their doors                       during the first 5 months of 2011                            ...
1. Economic Downturn             • Identify trends and                  spot opportunities             • Be proactive     ...
2. Competition             • Out-do the competition             • Create loyal customers             • Be a head-turnerTue...
3. Low Footfall             • Go where your                  customers are             • Create a buzz             • Embra...
Twitter                              Facebook             Linkedin                   Local forums                         ...
Free Tools & Resources             • Websites: www.moonfruit.com, www.wordpress.com             • Social Media: Twitter, F...
bake, what next?             • Marketing workshops Q4             • Free consultation              Email: louise@bakelondo...
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How to Overcome Challenges Facing the Modern Retailer

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Tools and techniques to get more customers through the door and ultimately make a difference to your bottom line.

A presentation delivered by Louise Brooks on behalf of Marketing Consultancy Bake at the South East Enterprise Retail Focus Event, Lewisham 25th July 2011.

Published in: Technology, Business
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How to Overcome Challenges Facing the Modern Retailer

  1. 1. How to Overcome the Challenges Facing the Modern Retailer By Louise Brooks bake South East Enterprise, Retail Focus Event 25th July 2011Tuesday, 2 August 2011
  2. 2. Over 4,000 retailers closed their doors during the first 5 months of 2011 That’s over 20 per day Source: The Guardian, 8th July 2011Tuesday, 2 August 2011
  3. 3. 1. Economic Downturn • Identify trends and spot opportunities • Be proactive • Don’t be afraid to change your business modelTuesday, 2 August 2011
  4. 4. 2. Competition • Out-do the competition • Create loyal customers • Be a head-turnerTuesday, 2 August 2011
  5. 5. 3. Low Footfall • Go where your customers are • Create a buzz • Embrace the competitionTuesday, 2 August 2011
  6. 6. Twitter Facebook Linkedin Local forums Social Media Referrals Email Marketing Promotional Loyalty/Discount Tools Cards Website Directories Gift Vouchers Sales Promotion Cross Sell/Up Sell/DiscountTuesday, 2 August 2011
  7. 7. Free Tools & Resources • Websites: www.moonfruit.com, www.wordpress.com • Social Media: Twitter, Facebook, Linkedin • Local Forums: www.sydenham.org.uk, www.se23.com, www.lewishamforum.co.uk, www.southeastcentral.co.uk/ • Google Places • Business Link, Smarta.com • http://whatifsydenham.wordpress.com/Tuesday, 2 August 2011
  8. 8. bake, what next? • Marketing workshops Q4 • Free consultation Email: louise@bakelondon.co.uk Web: www.bakelondon.co.ukTuesday, 2 August 2011

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