Elements of branding

1. Create a sizzling brand!
Welcome
Brian A. Kane
Founder & Principal Consultant
Three Lakes Consulting

2. Create a sizzling brand!
Three Lakes Consulting
Cultivate the influence you need
to have a significant impact
in business or the community

3. Create a sizzling brand!
 Why a brand?
‐ Define yourself
‐ Gain influence

4. Create a sizzling brand!
 What is brand identity?
‐ Personality
‐ Promise

5. Create a sizzling brand!

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 10 steps to a
sizzling brand

11. Create a sizzling brand!
1. Invest the time

12. Create a sizzling brand!
2. Discover
yourself

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3. Create a
value
proposition

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4. Plan
strategically

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5. Develop an
identity
package

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6. Build your
reputation

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7. Be consistent

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8. Market
yourself
relentlessly

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9. Be the
solution

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10. Evaluate

21. Create a sizzling brand!
1. Invest the time
2. Discover yourself
3. Create a value proposition
4. Plan strategically
5. Develop an identity package
6. Build your reputation
7. Be consistent
8. Market yourself relentlessly
9. Be the solution
10. Evaluate

22. Create a sizzling brand!
 Questions?

23. Create a sizzling brand!
 Three Lakes Consulting:
‐ Cultivate influence through leadership
development, communication, marketing
‐ Programs: assessment; mentoring/coaching;
project support, training; consulting

24. Create a sizzling brand!
 Upcoming seminars:
‐ Social Media: Ready, Set, Go! June, 2012.
More information coming

25. Create a sizzling brand!
 A special offer:
‐ Free one-hour session
‐ Today’s PowerPoint
‐ Links & articles
‐ Blog posts
‐ brian@threelakesconsulting.com
‐ 585.752.1326
Brian A. Kane