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Disaster Communications Lessons from 2011 Flood

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Four mistakes and five lessons from the Great Thailand Flood of 2011

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Disaster Communications Lessons from 2011 Flood

  1. 1. Communicating during disasters 4 mistakes and 5 lessonsGreat Thailand Flood of 2011Bajinder Pal Singhbajinder@hotmail.com www.bajinder.com 12th Indian Science Communication Congress 2012 , New DelhiImage source: http://www.dvidshub.net/image/475064/iii-mef-assess-flooding-thailand#.UMlJfuSR9gg
  2. 2. Economic damage received a lot of attentionImage source: http://www.dvidshub.net/image/478683/thailand-hast#.UMlLNuSR9gg
  3. 3. 815 deaths14 million affectedLoss - 45.7 billion (WB)Image source: http://www.dvidshub.net/image/478677/thailand-hast
  4. 4. FocusA Thai worker looks at an aircraft parked in floodwaters at Don Muang airport in Bangkok onOctober 27, 2011. (Pornchai Kittiwongsakul/AFP/Getty Images. Image source:http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  5. 5. Fourth largest disaster Image source: http://earthobservatory.nasa.gov/NaturalHazards/view.php?id=76282
  6. 6. NoiseA Thai rescue worker sits next to a crocodile caught in a flooded area in Ayutthaya province October 15, 2011. (SukreeSukplang/Reuters) Image source: http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  7. 7. Lost….A woman holds a toddler as she walks through floodwaters in an area near the Chao Praya river in Bangkok on October 29,2011. (Nicolas Asfouri/AFP/Getty Images) Source:http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  8. 8. 1Paucity of official updatesA woman hangs onto a street sign in chest-deep water on October 24, 2011 in Rangsit on the outskirts of Bangkok. (PaulaBronstein/Getty Images) Source: http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html#
  9. 9. 2Lack of information in English Image source: http://globalvoicesonline.org/2011/10/09/mapping-the- thailand-flooding-disaster/
  10. 10. 2 Lack of information for target audienceA Thai child carries a gas tank through floods in Rangsit district on the outskirts of Bangkok on October 21. Children makeup around a quarter of the nearly 800 deaths the United Nations has tallied since July across Thailand, Cambodia,Vietnam, Laos and the Philippines, which have been ravaged by some of the worst flooding in decades. Drownings are ahuge unreported epidemic in Southeast Asia, killing an estimated 240,000 children up to 17 years old each year - mostlybecause the majority of kids in the region simply never learn to swim. (Aaron Favila/AP) Source:http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  11. 11. 3 Competing official and non official channelsImage source: http://womenlearnthai.com/index.php/karn-tv-cartoons-flooding-in-thailand/
  12. 12. Historical disbelief in a 4major flooding event 3
  13. 13. Vehicles at a Honda car factory are submerged in floodwaters in the Rojana industrial district in Ayutthaya province, centralThailand on October 16, 2011. (Sakchai Lalit/AP Image source:http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  14. 14. LessonsA Thai boy holds aloft banknotes to keep them dry while he swims during the flood in Nonthaburi province, suburbanBangkok, on October 15, 2011. (Pornchai Kittiwongsakul/AFP/Getty Images) Image source:http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  15. 15. Communication 1Centralised SystemDecentralised channelsVehicles at a Honda car factory are submerged in floodwaters in the Rojana industrial district in Ayutthaya province, centralThailand on October 16, 2011. (Sakchai Lalit/AP Image source:http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  16. 16. 2 Backuphttp://www.cse.yorku.ca/course_archive/2012-13/F/2041/image/the-web-is-dead2.jpg
  17. 17. 3Alternative MediaImage source: http://www.pattayadailynews.com/en/2011/11/07/social-media-use-soars-in-flood-hit-thailand/
  18. 18. 4 Mobile TelephonyPhoto courtesy: TSF(P.S. image is not from flood, but during a postdisaster relief operation)
  19. 19. 5Source:http://www.imperialstlandry.org/telephonedirectories/1922/Opelousas%20Telephone%20Directory%201922%20-%2001.jpg
  20. 20. MissingSource:http://www.imperialstlandry.org/telephonedirectories/1922/Opelousas%20Telephone%20Directory%201922%20-%2001.jpg
  21. 21. Source:http://www.imperialstlandry.org/telephonedirectories/1922/Opelousas%20Telephone%20Directory%201922%20-%2001.jpg
  22. 22. A man floats on a truck tire with supplies of beer as floods advance into central Bangkok on October 26, 2011. (DamirSagolj/Reuters) Image source: http://www.boston.com/bigpicture/2011/10/thailand_flood_reaches_bangkok.html
  23. 23. Image source: http://4.bp.blogspot.com/-2OT69RDPf4g/UJjiU-LZibI/AAAAAAAABcI/apofn76N7jU/s1600/thanks.jpg

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