Service Innovation Corner – Case SimplofonJuha Heimovirta, Laboratory technicianLET - Learning & Educational Technology Re...
What is Simplofon?http://www.simplofon.com/
The Sale of The Simplofon• At the moment the product can bepurchased from the Google Play(downloaded) or from the DNA shop...
New Potential Places of Sales• For the Simplophon product, two newpotential places of sales were chosen:– Kiosk– Pharmacy ...
Defining The Service Path and TheContact Points1. Customer walkthrough of potentialplaces of sales were picked up as abasi...
BODYSTORMING RESULTS:KIOSK
”Screensaver”kind of productintroduction onthe slot machine”Easy to use productstand” A showcase /collection of servicesan...
Product placement incardboard boxes: Co-marketing with someproduct brand which ispreferred in the targetsegments.Simplofon...
People are using a whilein the kiosk creatinglottery numbers etc. Desknear the window wouldbe a good place for thetouchscr...
BODYSTORMING RESULTS:PHARMACY STORE
Pharmacy shelvesare full of differentkind of products andit is quite hard tostand out from thecrowd.
The best place to present the Simplofon product is the service desk where customer usually sits a coupleof minutes.Service...
Extra AdvertisementIn a mall environmentshops can co-advertiseproducts. Easy to usephone could be sold atthe next store an...
Flyers - Something to TouchKiosks and pharmacystores could distributereal size flyers whichpresents aspects ofthe product ...
Thank you:Simplofon http://www.simplofon.com/Kempeleen Zeppelinin ApteekkiOulunsalon Kangas KipsaVuoroverkko-project conta...
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Simplofon Servicepath

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LeaForum and Simplofon Inc. made a service path prototype. The aim was to find new ways to sell Simplofon product. Currently Simplofon is sold in Google Play and DNA-shops. We thank you Kempeleen Zeppelinin Apteekki and Oulunsalon KangasKipsa for the cooperation.

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Simplofon Servicepath

  1. 1. Service Innovation Corner – Case SimplofonJuha Heimovirta, Laboratory technicianLET - Learning & Educational Technology Research Unitjuha.heimovirta@oulu.fi
  2. 2. What is Simplofon?http://www.simplofon.com/
  3. 3. The Sale of The Simplofon• At the moment the product can bepurchased from the Google Play(downloaded) or from the DNA shops(memory stick).• The product has two main customergroups:– Concumers who are closing their retirementage or are already retired and their are notexperienced users of modern mobile devices.– 40-50 years old adult who buys the product forhis/her parents and is not the final user of theproduct
  4. 4. New Potential Places of Sales• For the Simplophon product, two newpotential places of sales were chosen:– Kiosk– Pharmacy store in a mall• Philosophy behind these choice is thatthis kind of product is not usually availablein these context and there are a lot ofpotential customers available based ontheir age and customer routines.
  5. 5. Defining The Service Path and TheContact Points1. Customer walkthrough of potentialplaces of sales were picked up as abasis.2. The customer contact points andservice path was photographed.3. The desired service paths weretested with the product designer.
  6. 6. BODYSTORMING RESULTS:KIOSK
  7. 7. ”Screensaver”kind of productintroduction onthe slot machine”Easy to use productstand” A showcase /collection of servicesand product for thepeople who prefersimplicity in the productdesign and are willingto use services like”Digital janitor” whohelps with thetechnology at yourhome and gives tipswhen purchasing newtechnologies
  8. 8. Product placement incardboard boxes: Co-marketing with someproduct brand which ispreferred in the targetsegments.Simplofon brandedmagnifying glass whichwould be a give away forthe kiosk customers.Magnifying glass to beplaced at the shelves sothat the customers canread small texts easierfrom the products.Picture source:http://www.magnifyingaids.com
  9. 9. People are using a whilein the kiosk creatinglottery numbers etc. Desknear the window wouldbe a good place for thetouchscreenadvertisement device.Doormat to be used as aadvertisement space.QR-code to be used as alink to the web pages
  10. 10. BODYSTORMING RESULTS:PHARMACY STORE
  11. 11. Pharmacy shelvesare full of differentkind of products andit is quite hard tostand out from thecrowd.
  12. 12. The best place to present the Simplofon product is the service desk where customer usually sits a coupleof minutes.Service desk would bethe place, where thecustomer interest forthe product is raised.The product could besold in the other shopsin the mall as well.The customercould test andpurchase theproduct here.
  13. 13. Extra AdvertisementIn a mall environmentshops can co-advertiseproducts. Easy to usephone could be sold atthe next store and the”steps” would lead thecustomers there.
  14. 14. Flyers - Something to TouchKiosks and pharmacystores could distributereal size flyers whichpresents aspects ofthe product in the oldfashion way.
  15. 15. Thank you:Simplofon http://www.simplofon.com/Kempeleen Zeppelinin ApteekkiOulunsalon Kangas KipsaVuoroverkko-project contacts:Project manager paivi.tikkala@oulu.fiLaboratory technician juha.heimovirta@oulu.fi

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