Lou and Harry's Digital Marketing Strategy

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Lou and Harry's Digital Marketing Strategy

  1. 1. digital<br />marketing<br />strategy<br />
  2. 2. goals:<br />-150 new twitter followers<br />-increase website traffic by 40%<br />-make first page ofgoogle<br />-create more established online presence <br />
  3. 3. challenges?<br />new location<br />-biggest challenge will be marketing the new location and demonstrating its advantages<br />prime spot for nightlife, within walking distance of all major bars<br />previous location:<br />albert&annst. <br />downtown east lansing<br />current location:<br />chandler rd.<br />~2 miles from downtown<br />within walking distance of all chandler crossing residents<br />
  4. 4. new location advantages:<br />bigger venue<br />live stage for performances <br />50+ tvs<br />more beers on tap<br />now 18+ (was 21+)<br />
  5. 5. “when they say ‘SPORTS’ in huge letters, they are not messing around... this place is rocking over 50, yes FIFTY flat screen televisions.”<br /> -eastlansingbars.com<br />
  6. 6. social media:<br />increase twitter following<br />create targeted facebookads<br />create blog<br /> (www.restaurantsineastlansing.com domain is available!)<br />claim business on foursquare <br />and create specials to keep <br />customers coming back<br />(target people who have liked the “chandler crossings” facebook page, msu students, etc.)<br />
  7. 7. brand monitoring<br />facebook ads<br />googleadwords<br />banner re-targeting<br />text messaging campaign<br />
  8. 8. budget:<br />facebook and google ads: $500/mo<br />marketing materials and promotional items: $200/mo<br />text messaging service: $100-200/mo<br />miscellaneous marketing costs: $200/mo<br />_______________________________________<br />total: ~$1000/mo<br />
  9. 9. search<br /> engine optimization<br />not the correct website! needs to be optimized for search<br />
  10. 10. metrics of success<br />

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