1. Product Positioning & Pricing

2. Concerns In Positioning Price Sensitivity: Factors And
Scope

3. Price Sensitivity: Factors And Scope
Very Critical Aspect
Helps In Protecting Profitability &
To Become A Better Sales Person

4. The Customer Experience:
Customer Satisfaction, Brand Loyalty
And Customer Retention Inversely
Related To Price-sensitivity
Customer Involvement:
Active Customers: Less-price Sensitive

5. Niceties Versus Necessities

6. Uniqueness Of The Product:
Buyers Less-sensitive To Unique Products
Tough To Justify It For Common Products

7. Substitutes And Competitors:
The Lesser The No. Of Competitors
and Substitutes, The Lesser The
Impact
Of Price-Sensitivity

10. Brand Image:
Consumers Switch Between Suppliers Of Gas On The
Basis Of Price;
More Likely To Stay With A Fashion Label Despite
Price Increases.
So, The Higher The Brand Image, The Lesser The
Impact Of Price-sensitivity
Potential Customer’s Spending Power:

11. Summary:

12. Bibliography:
Books:
Marketing management: Arun Kumar and N. Meenakshi, 1st Edition
Marketing management: Philip Kotler, 13th Edition
Website:
http://www.tomreillytraining.com/Ezine%207-15-
08%20FiveFactorsAffectPriceSens.htm
http://www.mbanotesworld.in/2009/09/factors-affecting-price-
sensitivity.html

13. Feedback
or
Questions