1. Pricing/Disposable Distribution And
Income Logistics
Developing Scaling Across
Inorganic Scale Geographies
IMC’s
Challenges
04/11/2011 Rendition-2011 1

2. Payment
collection
Seasonal Social and
Sales Challenges cultural
challenges
Low
literacy
rate
04/11/2011 Rendition-2011 2

3. High Initial
Investment
Low Penetration Of
Media Channels
Spurious/Duplicate
Products
04/11/2011 Rendition-2011 3

4. • Small Retailers To Carry Out Stock Without
Adequate Credit Facility
• Wholesale And Network Dealer Problems
• Market Research Problems
• Price sensitivity, Low Brand-Awareness
• Highly Dispersed And Scantily Populated
Markets
• Banking And Credit Problems....
04/11/2011 Rendition-2011 4