Wally Olins Wally Olins is a co - founder of Wolff Olins and was Chairman of the company until 1997 . He is Chairman of Saffron Brand Consultants . He was awarded a CBE in 1999 . He was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts' Bicentenary Medal for his contribution to design and marketing . Wally Olins has written several books including the seminal work Corporate Identity', first published in 1989 and reprinted many times, in many languages . " Trading Identities - how countries and companies are taking on each others' roles " was published by The Foreign Policy Centre, the UK Foreign Office think tank . His new book " Wally Olins On Brand " has just been published . He has advised many of the world's leading organisations on identity, branding, communication and related matters; these include 3i, Akzo - Nobel, Repsol, Q8, Tata, The Portuguese Tourist Board, BT, Prudential, Renault and Volkswagen . He has also worked with a number of countries on branding issues . He has acted as advisor to major strategic consultancies .
<ul><li>Wally Olins is recognised as perhaps the world’s most experienced brand practitioner . Wally is chairman of Saffron . He co - founded the brand consultancy Wolff Olins . </li></ul>
His publication <ul><li>At Saffron, Wally has worked with the Government of Poland, Lloyd’s of London and the Royal Opera House among others . At Wolff Olins, he led the team that reinvented the BT brand . Other clients included Orange, 3i, Akzo Nobel, Tata, Repsol, Q8, The Portuguese Tourist Board, Prudential, Renault and Volkswagen . He has been a visiting lecturer at the Saïd Business School at Oxford, Lancaster University and Copenhagen Business School and is a frequent commentator on branding . He has written seven books including the seminal Corporate Identity , first published in 1989 . His most recent, The Brand Handbook , was published in June 2008 . </li></ul>
:)) why do we like? <ul><li>He’s smart and clever. He has creative ideas to make people identify. He designed the famous brand in the world. He’s one of the famous graphic designer in the world. I like his smile and his face. He looks kind and generous. His face is like he never gets upset. </li></ul>
We like his style.. <ul><li>All of his work is famous, actually they’re the famous brand in the world such as, Orange, Coca Cola, Portugal etc. </li></ul><ul><li>His style is identify that make people recognize. </li></ul>
Graphic design would be the same today ? <ul><li>I don’t think the graphic design would be the same without the designer. </li></ul><ul><li>It wont be the same because the designer came along to create the brand and make people recognize. </li></ul><ul><li>It made people called the things and understand each other. </li></ul>
He’s intelligent and he got many prize. I like his style.