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Bahaa El Hag's Credentials


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Dynamic, dedicated, proactive executive with outstanding success record in creating, launching and developing Novartis Medical Nutrition business across Arab countries.

Skillful in P&L management and function costs optimization. Playing muli-functional role and managing cross-functional activities. Flexible, like to learn and welling to reallocate.

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Bahaa El Hag's Credentials

  1. 1. “ Trust is good,,,,, Prove is better” Approved
  2. 2. “ Solid Performance …………… Outstanding Results” Approved Key Accomplishments <ul><li>Full MN BU & product line launch across 6 countries. </li></ul><ul><li>Successful market penetration, despite of earlier failure of other companies (they couldn't survive Abbott’s monopoly and aggressiveness). </li></ul><ul><li>Captured 33% market share in year 7 and ranked in strong # 2 position behind Abbott (market leader and mono-player since decades). </li></ul><ul><li>P&L break-even in year 3. </li></ul><ul><li>Created business interest and accomplished 6 distributor agreements with Saudi and Gulf countries distributors. </li></ul><ul><li>Recruiting and developing a winning sales team, armed with appropriate selling skills and product knowledge in addition to effective deployment. </li></ul><ul><li>Over achievement of sales targets with tremendous sales growth for 6 consecutive years (Turnover 2007 at USD 5.7 mio). </li></ul><ul><li>Successfully organized the First Novartis Nutrition Conference in association with ESPEN. The conference included 10 multinational speakers, 15 lectures and attended by 200 health care professionals from all-over Saudi as well as other Gulf countries. </li></ul><ul><li>Organized 3 conferences across Saudi Arabia, presenting Impact by Prof. Martindale. </li></ul><ul><li>Organized 6 road shows across Saudi, presenting the clinical outcome and cost-effectiveness of Impact by Dr. Heinz Schneider. </li></ul>
  3. 3. <ul><li>Academic education: Bachelor degree in clinical pharmacy 1990. </li></ul><ul><li>MBA in marketing: Leicester university – UK (on going). </li></ul><ul><li>Professional experience: 15 years sales & marketing in leading multinational organizations . </li></ul><ul><li>Training: Main courses attended: </li></ul><ul><ul><li>Proactive Tender management (February 2006) </li></ul></ul><ul><ul><li>Building Winning Brands “BWB” (July 2005) </li></ul></ul><ul><ul><li>Marketing Master Class (February 2005) </li></ul></ul><ul><ul><li>Advanced Managerial Skills (May 2002) </li></ul></ul><ul><ul><li>Skillful Negotiation Workshop (February 2001) </li></ul></ul><ul><ul><li>Management Advancement Program (May 2000) </li></ul></ul><ul><ul><li>Effective Managerial Skills (March 1999) </li></ul></ul><ul><ul><li>Communication Skills (May 1997) </li></ul></ul><ul><ul><li>Selling Skills Follow Up (September 1996) </li></ul></ul><ul><ul><li>Negotiation Skills (April 1995) </li></ul></ul><ul><ul><li>Group Communication Workshop (December 1993) </li></ul></ul><ul><ul><li>Selling Skills Training Course – Rep Technique (Jan 1993) </li></ul></ul><ul><ul><li>Basic Selling Skills (October 1991) </li></ul></ul><ul><li>+ Several corporate training courses. </li></ul><ul><li>+ Several workshops across all business related aspects. </li></ul><ul><li>+ Dedication, commitment and flexibility. </li></ul>“ All Are In Your Hands” Academic Education & Professional Qualifications Approved
  4. 8. Approved Approved
  5. 9. Approved
  6. 10. Approved Approved
  7. 11. Approved Approved Approved
  8. 12. Approved Approved
  9. 14. Saudi 7 Years: Tremendous Sales Progress Approved Approved
  10. 15. Overall Performance Evaluation Overall performance evaluation at 3.2 (superior results) vs. stretched targets year over year Approved
  11. 16. &quot;Thank You&quot;