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TBR Food Access #3: Grocer market potential in low food access areas

Uses software that scores food retail brand compatibility by neighborhood to identify neighborhoods with the strongest market potential for particular retail grocers.

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TBR Food Access #3: Grocer market potential in low food access areas

  1. 1. EAST BATON ROUGE PARISH FOOD ACCESS POLICY COMMISSION Commission Meeting April 17th, 2013
  2. 2. Agenda I. Agenda overview II. Preliminary analysis of Market Opportunity Areas III. Draft Survey & Community Engagement Strategy Next Steps & Adjourn
  3. 3. Retail Planet Brand Score Technology “Brand Score” identifies what retail grocers would have market potential in a given area, based on their brand and typical customer base. Was developed by examining 800,000 actual retail locations for 1,200 major chains. Accuracy rate of 90%.
  4. 4. Trader Joe-type brand market potential in low food access areas? Not real strong … TRP BrandScore
  5. 5. TRP BrandScore Trader Joe-type brand market potential in low food access areas? Not real strong …
  6. 6. TRP BrandScore But market potential of IGA-type brand is much stronger. (“Excellent” in some areas)
  7. 7. Retail BrandScore Map But market potential of IGA-type brand is much stronger. (“Excellent” in some areas)
  8. 8. Retail BrandScore Map Save-a-lot type market potential also strong
  9. 9. Retail BrandScore Map Save-a-lot type market potential also strong
  10. 10. Save-a-lot type market potential also strong
  11. 11. IGA Grocerers Market Potential
  12. 12. Agenda Review and discuss Draft Survey
  13. 13. Agenda Community Engagement Strategy
  14. 14. Agenda Next Steps and Adjourn
  15. 15. WWW.TOGETHERBR.ORG CONTACT@TOGETHERBR.ORG

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