Traditional marketing is not compatible with the social world. The social web is not just a different format; it is a completely different form of communication. http://www.baekdal.com/articles/Management/traditional-marketing-social-web/

1. How the
Social Web
destroys
Traditional
Marketing
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2. Traditional
Marketing

3. Internet
Marketing

4. The start
of the
Revolution

5. !
Social Web

6. !
...everyone can
be a star!

7. Hi there!
it’s not
about things
it’s about
people
You!
Our product
is amazing!
Who
cares? Hey :)

8. People will
interrupt them
talk about your products
and only
fight you if you
Our product
is amazing!
Hey!!
You!
Shut up!
#*!
#*!
#*!
#*!
#*!
#*!
#*!
#*!
That
Company
Sucks!
?
!
!
!
See our
ads!
?
?

9. Traditional no longer works...
...it even works against you!

10. How do you
become a part
of the
Social Web?

11. you get invited!
It’s easy...
...and that means

12. You are not a company that sells a product
...but a group of talented individuals.
Who are creating something remarkable.
Because the world need something better,
more stylish, and more affordable.
Something that makes you happy,
and gives you
that really good feeling
inside your stomach.

13. You do not market your products
...you share them

14. ...and you share what people are doing with them.
You make your fans remarkable
You help them do things better, provide tips and ideas.
You tell them about what inspired you,
and continues to inspire you!

15. ...and you ask your fans what they need.
So that you, with their help,
can continue to be remarkable.

16. This way,
people want to
follow you, because
you are worth
following
That’s a cool
company! I will tell my
friends about it
Cool
Nice!
Me to!
Thanks!
:)
Like!
!
I like
them too!
:p
Thanks!

17. Credits
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