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fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.1
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.2fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.
@fluxXstudios
@D...
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.3
Cookie cutters away, let’s
go hang with the apes.
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.4
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.5
Bit.do/50plus
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.6
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.8
“I love recipes, so here you have
my own recipe to build user
person...
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.9
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.10
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.11
“Culture…the world outside the
corporation, the body of ideas,
emot...
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.12
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.13
Tesco and the Glasgow highrise
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.14
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.15
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.16
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.17
WHAT WE LEARNED
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.18
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.19
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.20
Blue peter/Wizard of oz
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.21
@fluxXstudios
@DeanWilson
Thank you.
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Brilliant Noise network event presentation 020614

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Slides from a brief talk on segmentation as it relates (or rather doesn't relate) to product and service innovation.

The talk was used to test some thinking amongst a friendly audience of strategists and planners down in Brighton, at a networking event hosted by Brilliant Noise.

Published in: Business
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Brilliant Noise network event presentation 020614

  1. 1. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.1
  2. 2. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.2fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd. @fluxXstudios @DeanWilsonUK
  3. 3. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.3 Cookie cutters away, let’s go hang with the apes.
  4. 4. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.4
  5. 5. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.5 Bit.do/50plus
  6. 6. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.6
  7. 7. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.8 “I love recipes, so here you have my own recipe to build user personas, step by step including 10 elements your persona should have.”
  8. 8. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.9
  9. 9. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.10
  10. 10. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.11 “Culture…the world outside the corporation, the body of ideas, emotions, and activities that make up the life of the consumer.” Grant McCracken
  11. 11. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.12
  12. 12. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.13 Tesco and the Glasgow highrise
  13. 13. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.14
  14. 14. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.15
  15. 15. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.16
  16. 16. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.17 WHAT WE LEARNED
  17. 17. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.18
  18. 18. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.19
  19. 19. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.20 Blue peter/Wizard of oz
  20. 20. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.21 @fluxXstudios @DeanWilson Thank you.

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