Brilliant Noise network event presentation 020614

278 views

Published on

Slides from a brief talk on segmentation as it relates (or rather doesn't relate) to product and service innovation.

The talk was used to test some thinking amongst a friendly audience of strategists and planners down in Brighton, at a networking event hosted by Brilliant Noise.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
278
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brilliant Noise network event presentation 020614

  1. 1. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.1 Cookie cutters away, let’s go hang with the apes.
  2. 2. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.2 big thinking, brought to life fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd. @fluxXstudios   @DeanWilsonUK    
  3. 3. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.3
  4. 4. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.4 Bit.do/50plus
  5. 5. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.5
  6. 6. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.6
  7. 7. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.7 “I love recipes, so here you have my own recipe to build user personas, step by step including 10 elements your persona should have.”
  8. 8. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.8
  9. 9. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.9
  10. 10. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.10 “Culture…the world outside the corporation, the body of ideas, emotions, and activities that make up the life of the consumer.”   Grant  McCracken  
  11. 11. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.11
  12. 12. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.12 Tesco and the Glasgow highrise
  13. 13. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.13
  14. 14. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.14
  15. 15. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.15
  16. 16. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.16 WHAT  WE  LEARNED  
  17. 17. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.17 WHAT  WE  LEARNED  
  18. 18. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.18
  19. 19. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.19
  20. 20. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.20 Blue peter/Wizard of oz
  21. 21. fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.21 @fluxXstudios @DeanWilson Thank you.

×