We pride ourselves on providing the best personal service to companies and non-profits of all sizes that need a new logo design, any type of print materials, newly designed websites, Internet marketing campaigns, and video commercials for the web (we call them webmercials). With back40design, you'll find everything you need under one roof.

1. Why Web Design Matters
Imagine you’re opening a new storefront. How do you want everything to look? Would you want
your location to be cluttered and confusing, so that customers can’t find what they’re looking
for? Would you like it to be empty and barren, with nothing on display? Of course, the answers
to these questions are obvious. But if you look at company websites, it seems like these lessons
don’t translate well.
Your website is the online presence of your brand or business. If your website doesn’t present
information and services clearly, it’s the equivalent of having your store full of random,
unorganized items and mismatched price tags. No matter what you’re offering or how good the
prices actually are, if people can’t find what they want easily they will move on.
This is why good web design is so important. When a customer visits your website, the very first
thing they notice is the layout of the page and the overall design you use. If your website has a
modern, attractive design, it will make people feel welcome and encourage them to explore. On
the other hand, a cluttered, outdated, or overly simplistic design can turn your visitors off or let
them dismiss you out of hand. Make sure you choose a website aesthetic that is clean, friendly,
and that you feel represents your business or your personality.
Beyond the overall look of your website, you also want to make sure it is organized and easy to
use. Page titles and links should be clear and in a noticeable location, so that people looking for
a specific service or details about your business can actually find what they want. If your prices
are a mystery or you don’t give details in a straightforward way - or you force people to call you
to learn more - you’ll lose business to competitors with better, more complete websites.
Finally, make sure that all of your content on your site - the words, the pictures, and everything
else - fits a consistent tone. If you need to, get a writer or editor to help you put together
compelling page content, and sign up for a stock photo site or find a photographer to give your
page some visual appeal. You want your site to look good and be filled with useful, engaging
material.
Once you have all of this put together, you’ll find that customers will enjoy their experience on
your website more and will come back to you more often. Good web design isn’t just a set of
rules. It’s a process for creating an engaging and captivating page that your customers will
enjoy using.
Back40 Design is the leading provider of web design services in Oklahoma City. We’ve built
hundreds of websites for clients of all shapes and sizes, and we would love to extend that
record of success to include your business, too. For more information, call us or visit our
website today.