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Trends In Online Banking by Jouk Pleiter

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Slides from the webinar Trends In Interactive Banking, held February 24th 2011.

Published in: Business, Economy & Finance

Trends In Online Banking by Jouk Pleiter

  1. 1. Customer Experience Solutions. Delivered. Trends in Online Banking
  2. 2. Customer Experience Solutions. Delivered. Our latest white paper is available for download at http://banking.backbase.com/adv/ux-whitepaper.php
  3. 3. Customer Experience Solutions. Delivered. INTRODUCING : RICH PORTAL SOFTWARE
  4. 4. Customer Experience Solutions. Delivered. 4 What we Deliver : Portal Solutions for Financials + Customer Engagement Expert Services Bank 2.0 Portal Software (Backbase & UXP Partners)
  5. 5. Customer Experience Solutions. Delivered. Trends in Online Banking
  6. 6. Customer Experience Solutions. Delivered. Trend (1) : Outside-In / Web 2.0 INTERNAL SYSTEMS AND PLATFORMS INSIDE-OUT APPROACH WEB ENABLEMENT OUTSIDE-IN APPROACH User Experience LayerUSER EXPERIENCE Layer
  7. 7. Customer Experience Solutions. Delivered. 7 Web Site 1.0 Trend (2) : Outside-In / Web 2.0 Core Banking Systems & Processes Customer Engagement Platform Superior Experience Social Connected Personalization & Targeting Security & Access Control App Store (web 2.0) Application Integration Customer In Control Content / Profile Management
  8. 8. Customer Experience Solutions. Delivered. Trend (2) : Mobile Revolution 8 Tablet Smart Phone PC BACKBASE Bank 2.0 Portal
  9. 9. Customer Experience Solutions. Delivered. Trend (3) : One Site with Seamless Journey  Traditional banking sites suffer from the silo syndrome. How to get it right?  Create a single site – with seamless transition from open to closed  Benefit: 1. seamless customer journey 2. integrated secure architecture 3. Single platform to manage, monitor and optimize OpenOpen ClosedClosed Open – Soft Login - SecureOpen – Soft Login - Secure
  10. 10. Customer Experience Solutions. Delivered. 1 Trend (4) : Time to Market / Business Agility INTERNAL SYSTEMS AND PLATFORMS CX Layer (business) CHANGE REQUIREMENTS CHANGE CAPABILITY 10
  11. 11. Customer Experience Solutions. Delivered. 1 Bank 2.0 Portal Customer In Control
  12. 12. Customer Experience Solutions. Delivered. 1
  13. 13. Customer Experience Solutions. Delivered. 1 Bank 2.0 Portal E-Business In Control
  14. 14. Customer Experience Solutions. Delivered. 1 Portal Manager : e-Business Dashboard Business in Control
  15. 15. Customer Experience Solutions. Delivered. 1 Portal Manager : In Context Portal Editor Business in Control
  16. 16. Customer Experience Solutions. Delivered. 1 © BACKBASE 2010 / THE NEXT GENERATION PORTAL Q&A
  17. 17. Customer Experience Solutions. Delivered. 1 WWW.BACKBASE.COM REQUEST@BACKBASE.COM NEW YORK : +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 Thank you for your Questions !

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