Experiential Innovation for Bankers


Published on

In this webinar, Senteo's Michael Ruckman talks about Experiential Innovation for Bankers, followed by a short Innovation in the Digital Channel update by Jouk Pleiter, CEO & Co-Founder at Backbase and a Q&A session.

If customer experience is about making each individual contact with the bank pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship and how can banks build true loyalty in mutually beneficial relationships that move beyond simple bank-customer interactions?

Published in: Business