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Backbase Webinar: The Adjacent Possible for Banks

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Slides of the November 1, 2016 webinar 'The Adjacent Possible for Banks'.

Digitally platformed customer experiences are rewiring consumer expectations. To resist competition, banks need new perspectives and fresh thought processes.

Now, in 2016, we see every bank engaging with a series of fundamental challenges.

· How should they take best advantage of the digital revolution?
· How can they harness its power to improve their customer experience?
· What strategic directions should they choose?

We believe the best answers are contained in an approach called the Adjacent Possible. The Adjacent Possible provides a powerful conceptual framework for a bank’s digital strategy. So what is this framework? And how can it be applied? See the webinar or check out the slides for more info.


Our guest speaker on this topic is Nic Parmaksizian, an award-winning FS specialist with a record for delivering innovative digital experiences and customer journeys. Nic leads Capco Digital business across EMEA. Nic has spent more than 15 years in the Financial Services industry and has worked with the world’s most important banks. Nic is a founder at East London Ventures. Nic is also a founding member of the FinTech working group at Tech London Advocates. Nic is a mentor and advisor to various startups in Europe and the Americas, where he focuses on building lasting businesses fast, making the right connections, and facilitating investment opportunities.

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Backbase Webinar: The Adjacent Possible for Banks

  1. 1. Jelmer de Jong - @jelmerdejong The Adjacent Possible for Banks
  2. 2. Trend 1: New competitors in banking Shift in Competitive Landscape
  3. 3. Trend 2: Shift in Customer Behavior & Demand Shift in Customer Behavior & Demand
  4. 4. From Channel Islands to Omni-Channel Banks will move from Channel Islands to Omnichannel Banking. This is not about just technology, it's about the path to great customer experience (CX) across all channels, using the right customer touch-point at the right time. Forrester Market Wave for Omni-Channel Banking Solutions Trend 3: The Move to Omni-Channel
  5. 5. Trend 4: The Future of Banking Scenario 1 Better Bank Digital Banking Interface Legacy Banking Platform Scenario 4 Omni-Channel Bank Full Omni-Channel Banking Interface Fintech Providers Fintech Providers Fintech Providers Core Banking Platform Scenario 3 Distributed Bank Banking Services Aggregator Fintech Providers Fintech Providers Fintech Providers Scenario 2 New Bank Built-for-Digital Banking Platform customers Alessandro Hatami, published on Banknxt.
  6. 6. Forms ChallengesBuilding the 10x better bank
  7. 7. Creating the 10x Better Bank A Paradigm Shift Is Needed Customer Oriented Functions Back Office Functions Existing Systems (Siloed, Old, Product Centric) Backbase Platform Flexibility - Freedom – Innovation Outside In Inside Out
  8. 8. Creating the 10x Better Bank Capitalize on your OLB / MB Traffic 15% 85% Bookmarks Mobile Public Site Closed Environment
  9. 9. Creating the 10x Better Bank Create, Measure and Optimize Journeys
  10. 10. Creating the 10x Better Bank APIs & Omni-Channel Orchestration Core Systems Core Systems Digital Banking Services • Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, … • Universal: Alerts, Notifications, Message Center, Auditing, Contacts, … • Re-Use & Rationalize Existing Systems Widget Widget Widget Widget API API API Digital Banking Services Customer Experience Services API API API
  11. 11. API Layer Connecting to 3rd parties, Selecting the best offer / service Omni-Channel Digital Banking Experience Creating the 10x Better Bank
  12. 12. Creating the 10x Better Bank Scenario 1 Better Bank Digital Banking Interface Legacy Banking Platform Scenario 4 Omni-Channel Bank Full Omni-Channel Banking Interface Fintech Providers Fintech Providers Fintech Providers Core Banking Platform Scenario 3 Distributed Bank Banking Services Aggregator Fintech Providers Fintech Providers Fintech Providers Scenario 2 New Bank Built-for-Digital Banking Platform customers Alessandro Hatami, published on Banknxt.
  13. 13. Banks need to start their journey now
  14. 14. Start your journey now Our mission is to help Financials to Create, Manage, and Optimize Omni-Channel Customer Interactions.
  15. 15. We Deliver: Backbase Digital Banking Platform Backbase Digital Banking Platform Web SDK Mobile SDK Customer Experience Services Digital Banking Services FinTech MarketplaceExisting Core Systems r Manager Widget Collection Widget Collection Widget Collection Retail Banking Business Banking Wealth Management Forms Modeler Business In control Forms APIs IT In control
  16. 16. We Deliver: Backbase Digital Banking Platform 60+ Financial Institutions on our platform
  17. 17. We Deliver: Backbase Digital Banking Platform Backbase = Omni-Channel Banking Leader Forrester Market Wave for Omni-Channel Banking Solutions Jost Hopperman (September 2015) “Backbase leads the Pack”. ü Broad business capabilities, ü Rich customer experience, ü Very solid technology and architecture
  18. 18. Questions?
  19. 19. www.backbase.com Thank you! @jelmerdejong

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