An online business listing directory is an imperative and valuable addition to your
online marketing strategy. Thousands of people search every day for businesses
and they land to these online lists. In addition, the majority of business profiles on
these online business lists are indexed by Google and other major search engines.
Links of your business profiles are shown when people do a generic search in
Google and other search engines, for example, a search for ethnic food in
Bermuda displays all links to restaurants in Bermuda more examples are like Beer
in the Evening, gas station etc. So if you're an ethnic restaurant in Bermuda then
it's very important that you are listed on these lists in order to stand a real and
speedy chance of being reached by customers.
People searching for your business generally want to get what they are looking for
as soon as possible. All the links displayed are the quickest way to do this. Well,
about 90% of searches go no further than page one, and Google alone handle
88bn search queries each month - that's 80bn page one only search queries. This
means you really must have page one prominence as your objective in your SME
online marketing strategy plan.
The more quality online community friendly listing you are on the more chance
that you will have increased customer inquiries and more.
You should play clever about your business directory marketing strategy. You
should follow below 5 rules to advertise your business on the online listing to
make sure you make the most of it
1. You should go for only well respected and quality online community
friendly listing (look at forums and blogs for recommended online
community friendly listing)
2. You should Spend enough time to create all the content you want your
reader to go through, e.g. text, images, video etc
3. Consider what keywords you want to target and clearly include them in the
4. It is not prudent to copy and paste your business description into each free
directory – you should create fresh and unique content on each one
5. You should look out for upgrades to priority listings and links to your
whilst the old saying 'content is king' may be true in the last decade, but in this
fast and information-rich time it's evolved to 'quality content is king'. Put the
quality content on your website.
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