Blackberry 2012

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Blackberry 2012

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  9. 9. “The company’s goal and vision is clear: “to provide solutions for the worldwidemobile communications market, including the software that allows the BlackBerrySmartphone to provide mobile access to email, applications, media and theInternet. Since the creation of Blackberry, it commands over 20% of the world’sSmartphone sales, available in over 91 countries on over 500 mobile serviceoperators. Blackberry has sold over 100 million devices and still trumps the IPhoneis sales since its development. With the development of the New Blackberry Torchwe see the progress that Blackberry has made. Not only does Blackberry dedicateso much time and funds to research and development, but they have successfullybuilt the brand strong and have reached different demographics in the past 5 yearsthan any other company. There is no doubt that Blackberry has been, and willcontinue to be, the leader in research and development in wireless realm”. Page 9
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  24. 24. International expansion.Considering the lack of market saturation. (in respect to the smartphone niche.International market differences.Chinese market flood with clones manufactured. Cect (QXMC, Ltd.) such as the “HiPhone” and the “BlockBerry.”Competitors will have to deal with the state owned manufacturing companies.In India and Europe the dynamics are completely different but still not similar to theNorth American market.This strategy will have major impact on the company as they will have to establishrelations with new distributors for South America, research the proper internationalstrategy for the firm as well as each demographic, and negotiate new contracts withdiverse types of network carriers. Given the diverse range of market dynamics, RIMmust expands on their current market development and product developmentstrategies aggressively.Complimentary but less major strategies include marketing bandwidth savings to newinternational customers and developing special forecasting unit(s) to assist withgrowth. Page 24
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