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Nhận định về tình hình sức khỏe, y tế ở Việt Nam 08/2011 - ENG

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Nhận định về tình hình sức khỏe, y tế ở Việt Nam 08/2011 - ENG

  1. 1. Market research top-line August 2011 HCMC HA NOI DA NANG Highlight: OVERALL ASSESSMENT ON THE HEALTH THE PUBLIC HEALTH CARE SYSTEM & VACCIATION IN VIET NAM
  2. 2. A brief introduction  Viettrack is a monthly research news-letter developed by FTA Research & Consultant, the member of ESOMAR. It is conducted base on a monthly research. It aims at delivering comment, evaluation and true feeling of research objects about present time’s economic situation as well as promotion campaigns or products to producers and marketers. It is expected to help them understand to offer better service to unsatisfied demand of consumers.  Viettrack is done according to ISO 20252:2006, the international quality standard in market research and ESOMAR Code of Conduct.  Viettrack - August 2011:  Sample size: N=300; in which:  HCMC = HN = DN = N=100  Gender: Female  SEC: ABCD  Age: 22 - 50
  3. 3. OVERALL ASSESSMENT ON THE HEALTH
  4. 4. The current concerns  In general, consumers in HCMC, HN, DN pay more attention about environmental issues and the health. There is no significant difference across these areas. Top 2 Top 2 Top 2 Top 2 boxes TOTAL boxes HCMC boxes HN boxes DN % Contaminants that affect one’s 100 99 water and food supply 77 23 81 181 100 100 70 30 80 20 Air pollution 99 73 26 1 98 71 27 2 99 80 19 1 100 68 32Insufficient or poor quality sleep 96 54 42 4 98 71 27 2 97 49 48 3 93 42 51 7 Use of prescribed medications 96 51 45 4 97 68 29 3 100 92 47 45 7 1 39 61 Family’s health history or 93 53 40 7 95 61 34 4 1 99 85 42 43 15 genetics 56 43 1 Level of physical exercise 90 34 56 10 88 35 53 11 1 93 35 53 12 31 62 7 88 Outlook on life 83 39 44 16 1 70 25 45 28 2 95 47 48 5 83 45 38 16 1 The diet one chooses on a regular basis 68 17 51 29 3 67 17 50 29 4 21 39 36 76 12 64 23 1 60 4 N=300 N=100 N=100 N=100 Very important Somewhat important Not very important Not at all important
  5. 5. The ways of sick treatment When consumers have a problem with the health, most of them are “completely as required/ directed by doctor,” particular consumers in HCMC is more significant different than consumers in HN & DN. Consumers in HN have trend "find a doctor to provide treatment options" and “ base on secondary data that they collected”. It seems that consumers in HN has more attention on health than others. Total HCMC HN DN Alternative treatment N=300 N=100 N=100 N=100 66 81 50 67 Completely as required/ directed by your doctor Work with a physician so that both of you have input into the decision. 15 9 9 26 Look to a physician to basically make the treatment decision for you 12 5 25 5 Try to make the treatment decision largely on information you obtain 7 3 16 2 from sources other than a physician
  6. 6. THE PUBLIC HEALTH CARE SYSTEM IN VIET NAM
  7. 7. General comments & difficulties on the public health care system in Vietnam  Overall, the public health care system of Vietnam is assessed around the above average score. The score evaluation from consumers in HCMC is less than HN & DN. It seems consumers in HCMC has more choices in health care services. Hence, they are quite strict in assessment.  Consumers said that the public health care system of Vietnam is not as good as their expectations. These issues mainly come from the inefficient management of system. THE PUBLIC HEALTH CARE SYSTEM DIFFICULTIES TOTAL HCMC HN DNTop 2 boxes 60 24 70 88 Extremely good 7 1 4 17 23 Total HCMC HN DN N=118 N=76 N=30 N=12* Good 53 Inefficient management of 66 75 75 70 83 the system Health care 71 system is heading 58 Not enough funding for the 15 12 23 17 toward a state of system crisis Health care 31 system is already Based on those answer the public health care system is not good 25 in a state of crisis 18 10 8 5 2 *: Sample size is very small N=300 N=100 N=100 N=100
  8. 8. Assessment on quality of the public health care system in Vietnam  Similar to the assessment on the previous slide, the level of confidence of HCMC consumers about the public health care services is less than the rest cites: HN & DN significantly. TOTAL HCMC HN DN Quality health care services will always be 20 39 33 7 3 24 51 22 18 61 15 6 33 41 25 1 available in VN for you when you need themVN does a good job of caring for the health of the more vulnerable in society 13 39 37 11 23 55 20 1 61 29 9 37 33 27 3VN health care services are among the best in the world 7 27 41 26 12 43 45 1 34 42 23 19 35 37 9 Medical science and pharmaceutical products will be able to solve most, if not all, of the health issues that face VN today 18 42 30 10 320 61 16 23 52 21 4 35 46 17 2 Very confident Somewhat confident Not very confident Not at all confident N=300 N=100 N=100 N=100
  9. 9. SOURCES OF THE INFORMATION
  10. 10. The source information of the health care services  In general, most of consumers collect information on the health care services through newspapers / magazines, TV programs / radio, books, websites, brochures at the clinic, the social website.  There is a note that they prefer to collect the detail information on newspapers/ magazines and internet. Because these channels provide a lot of information for their reference. TOTAL HCMC HN DN N=300 N=100 N=100 N=100 Magazines or newspapers 70 59 67 83 Television or radio programs 65 54 73 69 Books 38 29 45 41 Website 34 37 33 32 Nutrition sites 18 14 17 22 Exercise sites 12 7 10 19 Sites devoted to a specific disease 9 9 7 11 Physician association sites 9 11 4 13 Pamphlets or brochures that you can pick up in 31 37 29 28 Physicians’ offices or clinics Social media (Facebook, Twitter, etc.) 14 11 17 13 Personal Facebook pages 12 9 16 11 Blogs or chat rooms on the Internet 8 6 8 9
  11. 11. Diagnosis of chronic medical conditions that maycause to consumers  Most of consumers have not been diagnosed with chronic medical conditions that maybe cause to consumers in medicine usage.  Among those, “high cholesterol, diabetes & cardiovascular” are the top 3 diagnosis. TOTAL HCMC HN DN TOTAL HCMC HN DN 12 N=65 N=35 N=18* N=12* 22 18 DIAGNOSIS 35 High cholesterol 68 89 33 58 Diabetes 29 43 11 17Yes Cardiovascular 23 6 44 42 High blood pressure 8 6 17 - 88 78 82No Parkinson’s disease 5 3 11 - 65 *: Sample size is very small N=300 N=100 N=100 N=100
  12. 12. ASSESSMENT ON THE HAND – FOOT – MOUTH DISEASE AND VACCINATION
  13. 13. The level of interesting, prevention and treatment of hand – foot - mouth disease  At the current, hand - foot - mouth disease in children is increasing very quick. Hence, it gets high attention from 3 areas.  In addition, the consumers in 3 cites that have some activities to prevent the disease for their children with simple ways such as “keep their children to be clean/ tidy”  Consumers understand the serious level of this disease; hence they often take their children to the hospital / doctor if the kids have any relevant symptom. TOTAL HCMC HN DNTop 2 boxes 90 100 96 71 Means 3.62 3.91 3.78 3.14 TOTAL HCMC HN DN Prevention N=76 N=34 N=22* N=20* Definitely Clean your baby every day 68 47 82 90 interesting House keeping cool and clean 22 41 9 5 57 Feeding cooked food and boiling water/ 78 20 27 5 25 Some what 83 food hygiene (prevent bacterial) interesting 91 Use the hand washing / disinfection 8 3 5 20 antibacterial soap for baby Some what not TOTAL HCMC HN DN 14 Treatment when sick baby interesting N=85 N=34 N=25* N=28* 14 Take baby to hospital for treatment 81 85 91 68 Definitely not 12 Treatment as directed by your doctor 20 15 13 32 interesting 13 6 14 Take baby to the doctor 18 18 13 21 5 9 4 N=76 N= 34 N= 22* N=20* * : Sample size is very small Based on those has children less than 6 years old
  14. 14. Statement on vaccination  In general, consumers have more focus on vaccination on children than individuals/ adults. Vaccination before the marriage has not been focused .  Regarding vaccination vaccine 5 in 1 ** (Free State) and prevention of meningitis (for a fee) at the same time, the number of people agree and disagree is equal. • Number of respondents agree that the vaccine help them to be better in prevention • However, a few respondents disagreed because it is not good for children (kids are very small, not have enough resistance) and more expensive. DEGREE ESSENTIAL OF VACCINATION SAME TIME OF VACCINES 5 IN 1 ** VACCINATION AND MENINGITIS, PNEUMONIA (HIB) Top 2 The reasons for vaccination TOTAL boxes N=7*Infants 0 – 2 years old To ensure prevention for children 86 98 84 14 2 (meningitis, smallpox, HIB,….) Good for baby 14 Those susceptible to this disease 14 The reasons for not vaccination TOTAL Before marriage 72 40 32 17 6 5 N=6* Baby should not inject more 50 Before you intend to Baby is not enough resistance 33 have children 87 Quite expensive 17 63 24 93 1 Quite soon to vaccination 17 N=300 Inject 2 vaccine doses will cause serious Definitely essential 17 Somewhat essential complications for the baby Not sure Base on respondents who have children less than 1 year old Somewhat not essential * : Sample size is very small Definitely not essential * *: 5 in 1 vaccine is the vaccine free of State (tetanus, polio, measles ...)
  15. 15. BEHAVIOR & ATTITUDE OF CONSUMERS ON MEDICINES PURCHASING
  16. 16. Consideration on the origin of medicines  Medicines is a particular product, so consumers can’t assess the quality of a medicines clearly. In general, consumers often purchase medicines that are come from reliable countries such as USA & Europe. However, the poor quality medicines smuggling is rampant, domestic medicine seems to have more attention from consumers. TOTAL HCMC HN DN N=300 N=100 N=100 N=100 United States 77 66 76 88 Viet Nam 71 46 88 78 France 66 67 52 78 United Kingdom 55 32 74 60 Germany 48 35 49 61 Australia 31 34 24 34 The other European countries 16 12 19 16 South Korea 13 20 12 6 Thailand 12 23 8 6 Malaysia 11 13 4 16 India 11 18 6 8 The Asia Pacific Other 3 2 2 4
  17. 17. Pharmacy companies awareness (aided)  In term of pharmacy companies awareness, Hau Giang is aware as the dominant when comparing with others. Contrary, United Pharma & Janssen Cillag is perceived high awareness in Danang. TOTAL HCMC HN DNHau Giang Pharmacy 67 47 83 5 Domesco 35 36 32 1 United Pharma 33 32 37 70 Imexpharm 17 14 14 2 GSK 17 1 33 8 Sanofi 12 5 22 17 Ipsen 8 2 16 22 Janssen Cillag 6 6 4 38 N=300 N=100 N=100 N=100
  18. 18. Behavior of medicines purchasing  Regarding the common disease, most of consumers do not go to the doctor right now. They often go to the pharmacy to buy the medicines to use.  “TVC, recommended from seller & experiences from the previous diseases” are the main sources that affect on awareness and decision making the brand usage . Common disease Sources of Information TOTAL HCMC HN DN TOTAL HCMC HN DN refer to when deciding to N=300 N=100 N=100 N=100 buy medicines 15 14 12 20 Advertising on TV 76 77 80 72 Introduction of medicine 76 79 60 88Go to the sellersdoctor Doctors prescription (based on the experience of those 74 78 58 86 times was previous 85 86 88 examination) 80 Advertising on magazines/Go to the 55 52 59 54pharmacy newspapers Banner /flyers /posters 43 33 39 58 Information on internet 25 28 26 22 N=300 N=100 N=100 N=100
  19. 19. General behavior of medicines purchasing In term of purchasing medicines at the pharmacy, most of consumers told the seller their symptoms, then seller will pick up the medicines for them. It shows that the important role of seller at the pharmacy. TOTAL HCMC HN DN General purchasing medicines behavior N=300 N=100 N=100 N=100 I told the seller symptoms and to choose appropriate 81 84 84 75 medicines for me I told the symptoms and medication requirements 10 7 15 9 specific brands I request specific brands and only buy brands that I ask 9 9 1 16
  20. 20. Place for purchasing medicines  When consumers need to buy medicines, they mainly have habit to go to the pharmacies that are near their houses, next are famous pharmacies & familiar pharmacies. Thus, the distribution coverage should be more prioritized. TOTAL HCMC HN DN Nearby the home 92 86 99 91 Famous pharmacies 55 46 59 63 Familiar pharmacies 56 29 59 77Pharmacies in/ nearby hospital 34 34 33 35 Indicated pharmacies 28 23 29 31 N=300 N=100 N=100 N=100
  21. 21. Thank you

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