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BA and Beyond 20 - Marijke Verhavert and Hans Ponnet - Future-Proof Digital Transformation at Sport Vlaanderen

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Sport Flanders and Tomorrowlab have been working together for several years now to explore the future of Sport and to build the business strategy from there. Insights in trends and future customer behavior and a solid understanding of the disruptive technologies that lie ahead is crucial to stay on the map tomorrow.

Since last year, they have strengthened their cooperation with a new pillar: the digital transformation as a crucial next step.

In this talk:

- Future Foresight and Scenario Planning, necessary tools for defining a future proof diigital ambition.
- Working in 3 horizons following a proven path for digital transformation.
- Building future proof digital transformation capabilities from within the organization.

Published in: Business
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BA and Beyond 20 - Marijke Verhavert and Hans Ponnet - Future-Proof Digital Transformation at Sport Vlaanderen

  1. 1. ba-beyond.eu — #BABeyond20 13 October 2020 Marijke Verhavert & Hans Ponnet Future proof digital transformation at Sport Vlaanderen
  2. 2. FUTURE PROOF DIGITAL TRANSFORMATION HANS PONNET SPORT VLAANDEREN AT SPORT VLAANDEREN October, 13, 2020, Brussels, BA & Beyond MARIJKE VERHAVERT TOMORROWLAB
  3. 3. WHO ARE WE? Hans PonnetMarijke Verhavert
  4. 4. 3 INNOVATION IS A JOURNEY LET’S START TODAY
  5. 5. EXPERIENCE FEEDBACK VISION IMPLEMENT 4
  6. 6. 5 • Agency responsible for sport at the Flemish Government under supervision of the Flemish minister for Sport • Mission: To involve as many citizens as possible in movement or sport, from grassroots sports to elite sport, for all ages, for all target groups • Functional departments: • Coach Education • Subsidisation • Sports infrastructure • Elite Sport • Sports promotion • Knowledge and information centre on sport
  7. 7. 6 • Expertise of Tomorrowlab in making an organisation future proof (4th year) • Specifically for Sport Vlaanderen: • Preparing Sport Vlaanderen for possible scenario’s in 2040 (with Early Warning Systems = EWS) • Preparing for trends in digitalisation and making Sport Vlaanderen ‘digital in the core’ • Preparing for trends in innovation Collaboration between and
  8. 8. OUR STORY Hans PonnetMarijke Verhavert What to expect 02 Digital stories New value 03 Roadmapping Our path to a digital Sport Vlaanderen in the core. 01 Foresight Future proof scenario’s for Sport Vlaanderen
  9. 9. PART 1 8 Future proof scenario’s for Sport Vlaanderen
  10. 10. 9 Predicting the future is impossible ! The best way to predict the future is to create it. How do/did we create the future ? Economy – Mobility – Health – Social interactions – Energy – Data – Technology – Digital money – Artificial intelligence - …
  11. 11. 10 SCENARIOS FOR THE DISTANT FUTURE Time Uncertainty 2020 2025 SCENARIO ANALYSISTRENDANALYSIS 2040
  12. 12. 11 2020 1 2 3 4 Scenarios Possible future Desired future Probable future 2040 2025 2030 EXPLORING THE FUTURE What can we expect ? What can we do ? What will we do ? How will we do it ?
  13. 13. 12 DISRUPTIVE AXES WITH MOST RELEVANCE TO SPORTS AND SPORT VLAANDEREN Economy Social interactions Weak Strong Informal Formal
  14. 14. 13 HOW DO PEOPLE INTERACT ? ECONOMY HOW DO PEOPLE INTERACT ? ECONOMY
  15. 15. 14 Digital contacts Alternative reality Private insurance Opportunism Competition Egoism Performance urge Oversupply Temporary jobs Huge budget Entrepreneurship Stress for choices Economic superpower Sports treatments Globalization United States of Europe Busy, busy, busy Technology MY SKY IS THE LIMIT
  16. 16. 15 Europe became the United States of Europe, and an economic superpower. The governments of the regions have a huge budget to invest in research, development and innovation. This stimulates entrepreneurship en many start-ups. People join because of opportunism. Society became egoistic. Transportation is easy because of hyperloop, self-driving vehicles and drones. By means of technology, people live in an alternative reality, with more digital than physical contacts. Job hopping is mainstream. Most people are freelancers and have temporarily jobs all over the world. There are no social insurances only expensive private insurances. Competition, oversupply and performance urge are responsible for stress. Freedom is endlessly but a problem in a very busy agenda. A very expensive sports treatment exists, with the same health effects as sport. We practice sport because of mental and physical health, but for many sport is part of their status and identity (often pimped online). You can see a gap between snobistic, expensive sports for the wealthy and community sports for the less wealthy. We have access to sports 24/7 by home sports clubs, private virtual sports lessons and professional e-coaches. Sport is indivualistic. The social aspect of sport is there for experience purposes, mostly virtual and occasional. Extreme sports develop more and more. The urge for performance is also there in sports, but sports exists to escape society. We practice sport with who we want, whenever we want and to support our networks. New, very flexible sports clubs with very little engagement originate. Fitness centers became real sports factories, where people can even compete against robots and very individual. People monitor their health and movement behaviours constantly to be able to act preventive. They do that in consultation with their personal or exclusive e-health coach. There is a lot of equipment that makes you move and avoid sitting. A lot of high tech sports equipment in combination with VR/AR/XR is available to augment experiences and make sports real fun. VR sport rooms originate at work, at home and in excellent sports infrastructure. In elite sports, big companies make deals with the best athletes and compete in big international tournaments. Elite sports becomes a mass spectacle with actors in contrast with athletes. Doping will be allowed because it improves the spectacle. Elite athletes are a kind of ‘übermensch’ and are selected based on genes. From birth onwards, they obtain very specific training financed by the government. Entrance to elite sports at later age is practically impossible. Competitions all over the world are organised because transportation is easy. Competition could be experienced from home with VR images. Experience live competitions becomes an exlusive experience where all senses (seeing, heering, feeling, smelling and tasting) are brought to the audience by XR, pressure sensors, … E-sports and pre-programmed robots and avatars which compete against each other are popular. Gambling became a sports on its own. MY SKY IS THE LIMIT
  17. 17. 16 High Life expectancy Preventive health care Strong economic region Comfortable life Expertise HUBs Social correction Knowledge and Innovation Social Security Good Work-Life Balance Automation E-Health KNOWLEDGE VALLEY
  18. 18. BIG BROTHER Common interest Collective Employee = numberCharismatic leaders Less purchasing power Dominant government Basic prosperity Data management 24/7 economy Robotics No work-weekend Big, strong organisations Laws and decrees Unions Redistribution of wealth
  19. 19. MICRO WORLD Micro-entrepreneurship Criminality Government debt Scarcity Curative Floodings Bottom-up initiatives Creativity Compact living Privatization Weak economy Addications Trade economy Polarization Circular economy Alternative coins Disasters Fragmentation
  20. 20. 19 1. UNDERSTANDING THE FUTURE WHY USE SCENARIO’S ?
  21. 21. 20 1. UNDERSTANDING THE FUTURE WHY USE SCENARIO’S ? 2. STRESS TESTING AND IMPROVEVEMENT _ _ ++ 0 +
  22. 22. 21 1. UNDERSTANDING THE FUTURE WHY USE SCENARIO’S ? 2. STRESS TESTING AND IMPROVEMENT 3. INVENTING NEW THINGS
  23. 23. 22 1. UNDERSTANDING THE FUTURE WHY USE SCENARIO’S ? 2. STRESS TESTING AND IMPROVEMENT 3. INVENTING NEW THINGS 4. EARLY WARNING SYSTEM
  24. 24. 23 1. UNDERSTANDING THE FUTURE WHY USE SCENARIO’S ? 2. STRESS TEST AND IMPROVE 3. INVENT NEW THINGS 4. EARLY WARNING SYSTEM Setting up priority digital projects for management and employees of Sport Vlaanderen and our ecosystem 5. PREPARING FOR THE DIGITAL (R)EVOLUTION
  25. 25. PART 2 24 DIGITAL STORIES (NEW VALUE)
  26. 26. 25 1. UNDERSTANDING THE FUTURE WHY USE SCENARIO’S ? 2. STRESS TEST AND IMPROVE 3. INVENT NEW THINGS 4. EARLY WARNING SYSTEM Setting up priority digital projects for management and employees of Sport Vlaanderen and our ecosystem 5. PREPARING FOR THE DIGITAL (R)EVOLUTION
  27. 27. DIGITALISATION Main principles … digital in the core … digital first, but not only … only once … no wrong door … optimal digital Sport Vlaanderen is writing 17 digital “stories” to prepare for the (digital) future
  28. 28. State-of-the-art digital solutions for ourselves and our ecosystem (time scope = 2025)
  29. 29. 28 Management Employee Citizens + Ecosystem Sc1 Sc2 Sc3 Sc4 1 2 3 4 2 4 5 3 Relevant in at least 2 scenarios in the future ? Relevant for management, employees, citizens and/or ecosystem ? 1 17 … 17 DIGITAL STORIES 1 2 3 4
  30. 30. 29 ICT Alignment + Business impact scores from our discussion group 29
  31. 31. 30
  32. 32. 31 Coach Education Elite Sport Sports promotion Sports Infrastructure Subsidisation Horizontal departments Knowledge centre Short term 2, 5, 12 2 2, 5, 12 2, 4, 5, 12 2, 5, 12 2 2, 12 Intermediate term 1, 8, 9, 10, 13, 16 1, 7, 10, 14, 15 1, 10, 15, 16 1, 3, 6a, 6b, 10, 15, 16 1, 10, 15 1 1, 10, 15 Long term 11, 17 11, 17 11, 17 11, 17 11, 17 11 11, 17 CHECK IF THE DIGITAL STORIES ARE RELEVANT FOR ENOUGH FUNCTIONAL DEPARTMENTS 31
  33. 33. 32 EXAMPLE OF A DIGITAL STORY (IN PROGRESS) E-portal (local sports services in cities) Public dashboards and fact sheets Secure, personalised dashboards (with security on organisation and user) CoachDB (for every coach) E-portal (sports federations) Internal dashboards Sport Vlaanderen Digital story 1Digital story 11 Digital story 11
  34. 34. 33 https://www.sport.vlaanderen/kennisplatform/thema-trainers/db-coaches-active-in- flanders-belgium/ Full insights (in English): EXAMPLE OF A DIGITAL STORY (IN PROGRESS)
  35. 35. 34 GETTING SERIOUS ABOUT DATA & INTELLIGENCE Innovation Improvement Understanding Reacting Processing Sensing STOP BLAMING THE DATA, EMBRACE IT, EMPLOY IT TO YOUR BENEFIT
  36. 36. PART 3 35 Roadmap to a digital Sport Vlaanderen “in the core”
  37. 37. 36 ROADMAP ICT used to be an afterthought. Now we make ICT the core of our business models.
  38. 38. 37 ROADMAP Business HR Our intelligent ecosystem Cus- tomers Eco- systems IT systems “Things” (IoT) Emplo- yees Digital transformation : bringing ICT IN THE CORE of OUR BUSINESS MODELS Technology
  39. 39. 38 PREVIOUS DIGITAL PROJECTS AT SPORT VLAANDEREN Persons My Sport Vlaanderen + My VTS Sports organisations Sports infrastructure SPAKKI 1.x Geo-Spakki Jobs Roles List of sports Platform sports federations VOTAS Coaches Members => Om te vormen naar 63 types Elite sport Website iframes APP ▲▼ ▲▼ Mapping CRAB + external sources Vlimpers Orafin
  40. 40. 39 • Only the first steps and ecosystem is changing rapidly • Too little alignment between ICT and functional departments (functional requirements are not met) • Too little alignment between functional departments (multiple times personal information, not standardized list of sports, problems with timing, …) BUT, …
  41. 41. 40 Value for money New business value Extended value Digital ambition “When IT becomes digital - a proven path to create value with IT for enterprises” (Gartner research) Technology Business OldthinkingNewthinking Technology Business HR Intelligent enterprise Cus- tomers Eco- systems IT Systems “Things” (IoT) Emplo- yees BUILDING CAPABILITIES FOR DIGITAL TRANSFORMATION
  42. 42. CONCLUSIES LESSONS LEARNED 41 Future Trends & Scenario’s Future Proof Digital Stories Roadmap In 3 horizons
  43. 43. THANK YOU. tomorrowlab.com facebook.com/tomorrowlabconsulting linkedin.com/company/tomorrowlab

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