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BA and Beyond 20 - Lien Brusselaers and Jasper Bosmans - Optimize the experience, fix the machine

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A talk on customer experience and business processes. Companies are becoming more customer-centric -which is great- and are transforming their customer experience with customer journeys, personas and other things.

Something they often forget to consider are the processes necessary to deliver this great experience. Ever heard of service design? Find out how to fix this during this talk!

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BA and Beyond 20 - Lien Brusselaers and Jasper Bosmans - Optimize the experience, fix the machine

  1. 1. ba-beyond.eu — #BABeyond20 13 October 2020 Optimize the experience Fix the machine Lien Brusselaers & Jasper Bosmans
  2. 2. Jasper Bosmans

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