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BA and Beyond 19 Sponsor spotlight - Namahn - Beating complexity with complexity

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It’s a complex world full of complex problems- organisational change, the income inequality gap and digital transformation just to name a few.

The conventional way of combatting complexity to solve problems no longer works.

The great minds of Systemic Design have come together to create a unique and innovative toolkit designed to embrace complexity and change the way that we design solutions.

The first of its kind, the toolkit is based on academic research and human-centred design expertise. It is also the first to be endorsed by the Systemic Design Association and is truly changing the way that solutions are designed.

We invite you to come and discover how the Systemic Design Toolkit is driving a democratisation and transformation of the solutions design process for all stakeholders involved.

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BA and Beyond 19 Sponsor spotlight - Namahn - Beating complexity with complexity

  1. 1. design that works for people
  2. 2. View > Header & Footer > Footer 3
  3. 3. design that works for people
  4. 4. View > Header & Footer > Footer 5
  5. 5. View > Header & Footer > Footer 7
  6. 6. Beating complexity with complexity: a toolkit to face big, ugly realities
  7. 7. You can change a lot by doing things differently.
  8. 8. http://fabianoefner.com/projects/disintegrating/#ms-875
  9. 9. You can change a lot by doing things differently.
  10. 10. Ordered systems Unordered systems Simple problems A fairly straightforward relationships between cause and effect Complex ‘wicked’ problems Multiple, circular, non-obvious relationships between causes and effects Complicated problems Still linear relationships between cause and effect, but they are much harder to understand Chaotic problems Causes and effects are not knowable nor predictable. Immediate action might be needed to stabilise the situation Why What is a wicked problem?
  11. 11. “A class of social system problems, which are ill- formulated, where the information is confusing, where there are many clients and decision makers with conflicting values and where the ramifications in the whole system are thoroughly confusing.” Rittel, 1974 Wicked Problems
  12. 12. What Design is evolving
  13. 13. Systemic design integrates systems thinking and human-centred design thinking, with the intention of helping designers cope with complex problems. What Definition Systems thinking Design thinking Systemic design
  14. 14. Systems thinking infused with design thinking Methodology Seven steps Design thinking infused with systems thinking
  15. 15. How did we get here? • Framing:who and what is involved? • Listening:what are the most influencing factors? • Understanding:what is causing the behavior? Methodology The ideal future at the core Ideal future and purpose How do we get there? • Exploring:what are the leverage possibilities? • Designing:how can we intervene? • Fostering: how can we care about the transition?
  16. 16. Framing the system Step 1
  17. 17. Setting the boundaries of your systems space & timeframe and then, hypothetically, identifying the constituent parts and relationships. Framing the system Step 1
  18. 18. Listening to the system Step 2
  19. 19. Discovering how the interactions lead to the emergent behaviour by listening to the viewpoints and experiences of people. • Listen to as many different perspectives as possible Verifying your assumptions about the system’s parts, relationships and behaviours. Listening to the system Step 2
  20. 20. Understanding the system Step 3
  21. 21. Seeing how the interactions create the dynamics/emergent behaviour and identifying the leverage points you can work with. Understanding the system Step 3
  22. 22. Defining the desired future Step 4
  23. 23. Helping the stakeholders to articulate the common desired future and the intended value creation. Defining the desired future Step 4
  24. 24. Exploring the possibility space Step 5
  25. 25. Exploring different possible future concepts (future-state scenario’s) and from there, envisioning the intervention strategy. Finding out which elements can make the system shift, even with only small interventions (system acupuncture). Exploring the possibility space Step 5
  26. 26. Designing the intervention model Step 6
  27. 27. Identifying and shaping the conditions and elements for change • Both allowing the future system to shape and adapt according to the present context and the possible future contexts. Designing the intervention model Step 6
  28. 28. Fostering the transition Step 7
  29. 29. Helping the interventions to mature, to grow and finally to be adopted by the system. Fostering the transition Step 7
  30. 30. Cases
  31. 31. Helping pregnant women in poverty Case 1
  32. 32. Pregnant women in poverty are not reached by the pregnancy follow up program although they would benefit from it the most. • What is causing this behaviour? • How can we intervene? Helping pregnant women in poverty Case 1
  33. 33. Describing and visualising the intervention model
  34. 34. Embracing diversity Case 2
  35. 35. Why is integration not working, despite all our efforts? How should we do things differently? • Who are the actors? What are their perspectives? • How can we build on existing good practices and capacities? Case 2 Embracing diversity
  36. 36. Creating a common vision and image for the desired future
  37. 37. Stimulating Cross-border innovation in Europe Ongoing project Case 3
  38. 38. How can we increase innovation in Europe by: • Providing innovation services to SMEs • Making sure the SMEs find their way into the system • Connecting the many EU programs for SMEs Case 3 Stimulating cross-border innovation
  39. 39. Articulating the ideal future
  40. 40. Systemic design toolkit
  41. 41. A methodology and a library of tools • First of its kind • Based on academic research and human-centred design expertise Created by Namahn in collaboration with shiftN, MaRS,SDA A toolkit for systemic change
  42. 42. systemicdesigntoolkit.org
  43. 43. Training Sessions at Namahn Systemic Design  Tue 7 May  9:00 – 17:00 Sign up for this and other training sessions at: http://namahn.com/share/#trainings
  44. 44. Follow us on www.namahn.com design that works for people

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