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So, you’re a Business Analyst. You know how to elicit requirements and analyse them. You are objective about your stakeholders’ needs, understand the project scope, can determine the cost benefit and still things don’t turn out as expected. It could be down to Cognitive Bias.
Why aren’t people coming up with new ideas in your workshops? Perhaps it’s the bandwagon bias.
Why is estimating seen as a black art? Blame the planning fallacy and optimism bias.
This session will draw on new ideas coming from fields of psychology, neuroscience and behavioural economics and apply them to Business Analysis. We’ll look at ways to overcome biases and help counter the natural tendencies of our brains.