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BA and Beyond 19 Liz Calder - Are you thinking what your think you are thinking?

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So, you’re a Business Analyst. You know how to elicit requirements and analyse them. You are objective about your stakeholders’ needs, understand the project scope, can determine the cost benefit and still things don’t turn out as expected. It could be down to Cognitive Bias.

Why aren’t people coming up with new ideas in your workshops? Perhaps it’s the bandwagon bias.
Why is estimating seen as a black art? Blame the planning fallacy and optimism bias.
This session will draw on new ideas coming from fields of psychology, neuroscience and behavioural economics and apply them to Business Analysis. We’ll look at ways to overcome biases and help counter the natural tendencies of our brains.

Published in: Business
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BA and Beyond 19 Liz Calder - Are you thinking what your think you are thinking?

  1. 1. ba-beyond.eu — #BABeyond19 Liz Calder Are you thinking what you think you're thinking ?
  2. 2. Liz Calder Blue Raccoon Limited Are you thinking what you think you’re thinking?
  3. 3. It happens to the best
  4. 4. “The Brain is fundamentally a lazy piece of meat” Gregory Berns Z
  5. 5. Is this it?
  6. 6. Is this it? Too Much Information We notice things already in memory We find things that match our beliefs Funny or odd things stick out We spot the changes
  7. 7. Is this it? Too Much Information Not Enough Meaning We find stories and patterns We simplify numbers and probabilities We assume things we like are better We stereotype
  8. 8. Is this it? Too Much Information Need to Act Fast Not Enough Meaning We continue with things we have started We prefer the thing we see first We do what we feel is important We pick simple solutions
  9. 9. Is this it? Too Much Information Need to Act Fast What Should We Remember? Not Enough Meaning We store memories by how we experienced them We reduce things to key elements We edit some memories after the fact We generalise
  10. 10. Confirmation Bias
  11. 11. Find the pattern I have a number pattern in mind. I want you to guess it. I will give you 3 numbers that fit. To help, you can give me another 3 numbers that you think fit and I will tell you if they do!
  12. 12. Confirmation Bias is ….. the tendency to search for, interpret, favour, and recall information in a way that confirms one's pre-existing beliefs or hypotheses.
  13. 13. Is this it? Too Much Information We find things that match our beliefs
  14. 14. Consider the Opposite This is a proven technique for overcoming Confirmation Bias.
  15. 15. Generate reasons why the bias is wrong Pick 2 -10 reasons
  16. 16. Strategies for reducing the effect of Cognitive Bias
  17. 17. Remember this lot?
  18. 18. What can we learn? Rest Eat Move
  19. 19. What else?
  20. 20. Be Aware Half of being smart is knowing what you are dumb about Solomon Short
  21. 21. What else? Mix Things Up Be Aware
  22. 22. Mix things up!
  23. 23. What else? Mix Things Up Slow Down Be Aware
  24. 24. What else? Mix Things Up Slow Down Get other opinions Be Aware
  25. 25. Cognitive biases are most likely to affect you when • You have too much information • You need to act fast • You don’t know what you should remember • There isn’t enough meaning
  26. 26. www.blueraccoon.co.uk Stay In Touch! @Liz Calder https://www.linkedin.com/in/lizcalder/ Sign up on my website to ensure you always receive the latest information about my upcoming book Unbiasing How cognitive bias affects your project and what to do about it

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