Do companies overlook the long-term added value of having BA’s present in the strategical and tactical levels? The BA role should also be about exploring and recommending solutions, rather than only executing detailed analysis on (sometimes) sub-optimal decisions. In the Belgium market, people with the title ‘BA’ generally work as requirements engineers or functional analysts. How can we help to position the BA where they are able to generate better value?
By asking ‘Why’ on strategical, tactical and operational level, BA’s are able to focus on delivering the real value sought by stakeholders. When linking the ‘why’ across those levels, we can leverage affective organizational commitment and generate better outcome in a more efficient and durable way.
Learn how asking why can be a catalyst for demonstrating to organizations why BA’s are of value during the decision-making process.