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BA and Beyond 18 - Filip Hendrickx - Lean strategy execution

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Business stakeholders want projects to deliver fast. They often come to the project team with a clear view of the solution, expecting a quick start and not leaving much room or time for challenging and proposing alternatives. However, this mindset carries with it an important risk: blindly building the proposed solution does not guarantee business value.

People in a BA role (like business analysts and architects, but also product managers, process owners, customer journey managers and so on) often have the analytical skills and corporate overview to put the proposed solution in perspective and identify potential pitfalls hindering the proposed solution from delivering value. More importantly, they usually are well positioned in the organisation to connect the dots between the stakeholder’s goals and the solution implementation.

In this session, Filip will present three key aspects of value creation by this BA role, effectively helping the BA make the shift from solution implementation to lean strategy execution:

- Pin down goals: When will the project be considered successful?
- Expose enablers: How will the proposed solution help achieve these goals?
- Identify and validate hypotheses: Are we really sure the proposed solution is the right one?

Published in: Business
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BA and Beyond 18 - Filip Hendrickx - Lean strategy execution

  1. 1. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr lean strategy execution the BA’s cup of tea ? 24.05.2018
  2. 2. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr from strategy to execution Companies on average deliver only 63% of the financial performance their strategies promise. 2 source: Michael Mankins and Richard Steele on HBR
  3. 3. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr from strategy to execution The prize for closing the strategy-to-performance gap is huge—an increase in performance of anywhere from 60% to 100% for most companies. 3 source: Michael Mankins and Richard Steele on HBR
  4. 4. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr4 lean strategy execution pin down goals1 expose enablers2 identify, prioritise & validate hypotheses3
  5. 5. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr pin down goals 5 lean strategy execution
  6. 6. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr6
  7. 7. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr7 “You press the button, we do the rest.”
  8. 8. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr Wikimedia Commons — George Eastman House, Rochester, New York, USA 8 photo by Leo Reynolds — Museum of Science and Industry (MOSI), Manchester, England, UK
  9. 9. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr9 “as convenient as the pencil”
  10. 10. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr10 source: Roger L. Martin on HBR strategy sniff test “Can I make the opposite choice without looking stupid ?”
  11. 11. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr case — safety at work We want to grow our revenue from extra-legal services 11 By 2017 we will double our revenue from extra-legal services by better exploiting existing products and services at our current customer base
  12. 12. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr expose enablers 12 lean strategy execution
  13. 13. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr13
  14. 14. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr ensure short and correct waiting time benefit map 14 improve customer experience ... online reservation system improve waiting experience ensure comfort while waiting
  15. 15. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr15
  16. 16. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr identify, prioritise & validate hypotheses 16 lean strategy execution
  17. 17. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr does the actual return on investment match the business case calculation ? 17 photo by Alexas Fotos on StockSnap.io
  18. 18. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr18 time scope budget quality
  19. 19. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr19 implementation plan provide chairs ...put up sign ensure short but correct waiting time improve customer experience row of shoes online reservation system row of chairs improve waiting experience ensure comfort while waiting
  20. 20. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr20 time scope budget value
  21. 21. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr21 value creation enablers solutionsrealisegoals help achieve ensure short but correct waiting time improve customer experience row of shoes online reservation system row of chairs improve waiting experience ensure comfort while waiting
  22. 22. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr22 In God we trust All others must bring data — W. Edwards Deming
  23. 23. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr implementation + validation plan 23 ... ... ... ... ... ... ... … … … … …
  24. 24. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr24 lean strategy execution pin down goals1 expose enablers2 identify, prioritise & validate hypotheses3 — strategy = choice, be specific — solution ≠ goal — listen & uncover true needs — open up for alternatives — learn fast ≠ trial and error — implementation plan ≠ validation plan — bring data
  25. 25. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr25 lean strategy execution be a value manager1 be an opportunity manager2 be an assumption manager3 clear and explicit goals are key for creating business value use enablers as a context for solution shaping, solution alternatives and solution specification first test, then invest
  26. 26. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr easy benefit mapping with vantaggio.studio 26
  27. 27. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr27 www.altershape.eu filip.hendrickx@altershape.eu be.linkedin.com/in/filiphendrickx — twitter.com/filiphdr business architect meets innovator altershape consultant coach speaker iiba brussels can-do mentality about me
  28. 28. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
  29. 29. | BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr

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