Lesson8 brics

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Opportunities and description of the countries we call BRICs

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Lesson8 brics

  1. 1. BRICS Lesson 8:Introduction to a new world
  2. 2. Learning objectives• We will learn what are BRIC s and why they are important• We will learn about apparel (Clothes) opportunities in BRIC countries• We will learn about other opportunities in BRIC countries
  3. 3. What are BRICs• This stands for:• Brazil• Russia• India• China
  4. 4. Importance of BRICs• International companies looking for growth found that in small markets the risk seemed to be greater than the profit to be made• Suddenly however 4 new economies have emerged• 3 were from the 3rd world – Poor Countries --- Brazil, India & China
  5. 5. Some facts• China’s apparel markets are the 3rd largest behind USA ($232 billion)and Japan ($100 b) <China is $84 b>• Jim O’Neal of Goldman Sachs made up the term s• D:My DocumentsMoyeaYoutube FLV DownloaderBRICS.flv
  6. 6. Some facts China vs India• 40% Chinese have small, undifferentiated wardrobes• Chinese place little premium on foreign brandsVERSUS• 40% Indians shopping is about special events• 70% go to stores with their family• 74% see shopping as best way to spend time with family
  7. 7. Some facts Brazil vs. Russia• 54% Brazilians buy most clothes in order to go out with friends• 81% trust local brands• 79% looked forward to going shopping for clothes• VERSUS• 32% Russians buy most clothes in order to go out with friends• 27% looked forward to going shopping for clothes
  8. 8. Learning objectives• We have learned what BRICs are• We have learned about the retail behaviour of consumers in BRICs

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