SLEVOMAT
What to have in mind if you want to sell on Facebook – Zdeněk Linc
Content
 Slevomat on Facebook
 Why is Facebook important
 Sales related to Facebook
 Organic is dead
 Facebook soluti...
Slevomat on Facebook
 Biggest daily deal site
 15 FB pages
 12 cities
 3 verticals – Fashion, Travel, Goods
 Over 300...
Importance of Facebook
 Users (at least once a month
in Czech Republic)
 Seznam 96%
 Google 72%
 Facebook 68%
 Target...
Facebook sales specifics
 Facebook is mostly at the beginning of the
funnel or map.
Facebook sales specifics
Organic is dead
 Slevomat post regularly but we regularly see
drop in organic reach
 On the other hand we don ´t see dro...
Facebook solution for happiness
 Boost
 The worst button ever
 Ads
 Slevomat use / used everything Facebook offer
(exc...
Ads examples
FBX - 6x cheaper than Google
ROI 1,2
ROI 3,5
Metrics
Seems good, but isn´t or maybe it is but I can´t
tell you, because I don´t know.
 Facebook metrics work different...
Slevomat results from Facebook
 ROI stable >1
 Number 2 in customer aquisition
 Monthly TO about 4 mio. CZK
 Monthly o...
Thanks for listening
Questions?
…probably will be some answers
linc.zdenek@gmail.com
@zdeneklinc
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What to have in mind if you want to sell on Facebook - Slevomat

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What Slevomat do on Facebook and why. It´ll be just our point of view on Facebook communication and advertising.

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What to have in mind if you want to sell on Facebook - Slevomat

  1. 1. SLEVOMAT What to have in mind if you want to sell on Facebook – Zdeněk Linc
  2. 2. Content  Slevomat on Facebook  Why is Facebook important  Sales related to Facebook  Organic is dead  Facebook solution for happiness  Metrics  Slevomat results
  3. 3. Slevomat on Facebook  Biggest daily deal site  15 FB pages  12 cities  3 verticals – Fashion, Travel, Goods  Over 300 000 fans
  4. 4. Importance of Facebook  Users (at least once a month in Czech Republic)  Seznam 96%  Google 72%  Facebook 68%  Targeting  No-one is better  Simple retargeting (not cookies, but users)
  5. 5. Facebook sales specifics  Facebook is mostly at the beginning of the funnel or map.
  6. 6. Facebook sales specifics
  7. 7. Organic is dead  Slevomat post regularly but we regularly see drop in organic reach  On the other hand we don ´t see drop in sales!  If someone give us like we don´t feel it in viral reach… Viral reach 203
  8. 8. Facebook solution for happiness  Boost  The worst button ever  Ads  Slevomat use / used everything Facebook offer (except reach block –not relevant for us)  Nice way how to easily expand reach  Targeting is a must if you don´t have great deal  Retargeting based on user not cookies
  9. 9. Ads examples FBX - 6x cheaper than Google ROI 1,2 ROI 3,5
  10. 10. Metrics Seems good, but isn´t or maybe it is but I can´t tell you, because I don´t know.  Facebook metrics work different – keep that in mind  CTR isn´t CTR as ecommerce subjects are used to  Never measure actions  CPC should be call CPI – cost per interaction  Use Google Analytics and tag everything you put on Facebook
  11. 11. Slevomat results from Facebook  ROI stable >1  Number 2 in customer aquisition  Monthly TO about 4 mio. CZK  Monthly over 300 000 visits (16% new)
  12. 12. Thanks for listening Questions? …probably will be some answers linc.zdenek@gmail.com @zdeneklinc

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