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Rudolf Kviz - Facebook in CEE

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What is an average size of a Facebook Page? And how fast does it grow? How succesful it is when it comes to engagement or responding to fans? What is the best days & time to post on Facebook? Find out simmilarities and differences in brand’s behaviour on Facebook in selected countries across the CEE region

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Rudolf Kviz - Facebook in CEE

  1. 1. FACEBOOK IN CEE Brand Performance on Facebook in selected CEE countries
  2. 2. Data & Metrics – Data Set 1 » Austria » Croatia » Czech Republic » Germany » Hungary » Lithuania » Poland » Romania » Russia » Slovakia » Ukraine DATA SET 1: » Total Fans » Fan Growth » PTA Sample Size: 134,000+ Brands Time Range: July 1 – July 31
  3. 3. Average Number of Fans 42 272 46 487 36 921 119 656 54 440 26 466 77 951 102 058 60 484 44 523 14 426 » The largest Brand Facebook Pages are in Germany & Romania, the smallest ones are in Ukraine & Lithuania
  4. 4. Fan Growth + PTA 914 970 988 3174 1047 323 2050 3003 1929 905 426 1548 1898 1187 3838 2992 748 2950 4072 3296 2073 686 » German Brands have the strongest Fan Growth, Romanian Brands have the highest PTA
  5. 5. Data & Metrics – Data Set 1 » Austria » Croatia » Czech Republic » Germany » Hungary » Lithuania » Poland » Romania » Russia » Slovakia » Ukraine DATA SET 2: » Total Interactions » Types of Interactions » Post Engagement Rate » Response Rate » Response Time » The Most Engaging Days » The Most Engaging Hours Sample Size: 2,000+ Brands Time Range: July 1 – July 31
  6. 6. Average Total Interactions 16 278 24 271 10 082 47 050 33 954 10 121 22 276 51 546 49 247 4 408 17 511 » Slovaks are the least ones to be attracted when it comes to interacting with big brands communication. On contrary in absolute numbers Romanians interact the most.
  7. 7. Types of Interactions Likes Comments Shares » Hungarians, Romanians and Russians tend to share more then comment
  8. 8. Post Engagement Rate 0,4410% 0,2918% 0,3908% 0,3431% 0,4176% 0,2503% 0,3312% 0,1967% 0,4641% 0,3618% 0,6381% » Ukraine, Russia and Austria are pages which have the highest average Post Engagement Rate. » Hungary and Germany have a pleasant size / engagement ratio.
  9. 9. Response Rates (Questions) 64,5% 73,2% 73,6% 73,9% 76,4% 60,4% 74,3% 51,6% 64,5% 55,7% 61,1% » Hungary and Poland have the highest average Response Rates » Romania and Slovakia have the lowest Response Rates
  10. 10. Response Times (Questions) 1528 817 1235 1196 1651 1106 855 923 736 985 627 » Ukraine and Russia have the fastest Response Times – 10,5 and 12,3 hrs » Hungarian and Austrian Brands are the slowest when it comes to responding
  11. 11. The Most Engaging Days in a Week » Monday » Slovakia » Ukraine » Tuesday » Croatia » Lithuania » Romania » Russia » Wednesday » Germany » Czech Republic » Friday » Hungary » Poland » Saturday » Austria
  12. 12. The Most Engaging Hours of a Day 11 12 13 14 15 16 17 18 19 20 21 22 23 » 11:00 – 11:59 » Ukraine » 16:00 – 16:59 » Romania » 17:00 – 17:59 » Austria » Lithuania » 20:00 – 20:59 » Croatia » Czech Republic » Germany » Slovakia » 21:00 – 21:59 » Poland » 23:00 – 23:59 » Russia
  13. 13. Questions? » I hope you have enjoyed this presentation » If you have any further questions, don‘t hesitate to contact me at rudolf.kviz@socialbakers.com or message me at @mordieu

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