Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)

214 views

Published on

YouTube advertising thru YouTubers is getting into deep focus of all marketers. I’ll share with you my passion for this platform and show you how we brought to life the best selling book about YouTubers. Also we’ll touch some points on how to work with those content creators and how to convert such an advertisement to sales.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
214
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Replace this photo with your own by going to Insert  Photo  Picture from File.
  • 20th Anniversary console 2 years ago
  • video
  • ANNIVERSARY SCREENSHOTS
  • GEME ONLY SOLD THROUGH YOUTUBERS
  • BIGGEST PLAYER YOUTUBE
    FACEBOOK VIDEOS HAS A WAY HIGHER REACH THEN PHOTOS OR OTHER CONTENT
    TWITTER IS PUSHING VIDEOS
    INSTAGRAM INTRODUCED INSTAGRAM STORIES
    ALSO SNAPCHAT IS STILL HERE
  • NETFLIX IS KICKING ASS OF CABLE TVs
    AMAZON IS PAYING CONTENT CREATORS TO CREATE FOR THEM
  • BUT YOUTUBE DOES IT BEST – WHY????
  • MONEY
    EVERYONE CAN CREATE
    SHARE
    GET MONEY EASILY WITHOUT ANY SKILL - NEARLY
  • BUT – NEW POLICY DEMONITISING VIDEOS
    NUDITY, SWARING ETC
    ALGORYTHM
    NOT PERSON
  • ADVERTISEMENT ON YOUTUBE
    PAID VIDEO ADS ETC
    YOUTUBER CAN MAKE A GOOD LIVING WITH 200 000 SUBS 2K EURO
  • PAID CAMPAIGNS
    VIDEO PRESENTATION
    PRODUCT PLACEMENT
    INFORMATION
    LINK ON SOUCIAL MEDIA TWITTER FACEBOOK INSTAGRAM ETC
  • BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  • BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  • BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  • SO WHAT IS MISSING ?
  • XMAS
    BESTSELLER IN THE FIRST WEEK (10K)
    CONTENT A STORY
    TIPS ABOUT YOUTUBERS
    PHOTOS
  • XMAS
    BESTSELLER IN THE FIRST WEEK (10K)
    CONTENT A STORY
    TIPS ABOUT YOUTUBERS
    PHOTOS
  • SO WHAT IS MISSING ?
  • SO WHAT IS MISSING ?
  • SO WHAT IS MISSING ?
  • SO WHAT IS MISSING ?
  • VIDEO
  • SO WHAT IS MISSING ?
  • 30 theater SOLD out
    MINISTRY OF SCHOOL
    EDUCATION
  • SO WHAT IS MISSING ?
  • BRAVO END
    VIP WHO CARES
    70 K CZ
    20 K SK
  • NOT ABOUT YOUTUBERS BUT FROM YOUTUBERS
  • 2016 GRAPHIC DESIGN
  • BUSINESS
    NOW I HOPE YOU UNDERSTAND THAT YOU CAN TURN ADVERTISEMENT WITH YOUTUBER INTO SALES/BRAND AWARNESS/BRING PEOPLE TO YOUR STORE ETC.
  • 2016 GRAPHIC DESIGN
  • HOW TO WORK WITH YOUTUBERS
    DIRECT OR AGENCY
    ADVANTAGES
    DISADVANTAGES
  • WHAT TO AVOID
    PICKING THE CORRECT YOUTUBER – HATER, IDIOT
    CORRECT YOUTUBER FOR A PRODUCT



  • PRODUCT PLACEMENT MUST BE BELIEVABLE OR IT IS FOR NOTHING
  • Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)

    1. 1. Transform your passion to business Jakub Holý Street Light Production s.r.o. MY STORY
    2. 2. CASE STUDY: PlayStation 1. ONLINE SALES 2. PS STORE REGISTRATION 3. BRAND AWARNESS +10% +10% +10% +17,5% +13% +21% BUSINESS OBJECTIVES REALITY  BUDGET:  OTHER 70% SAVINGS COMPARED TO STANDARD ONLINE ADVERTISEMENT AMBASSADOR BELIEVABLE ENGAGEMENT
    3. 3. CASE STUDY: PEKÁČ BUCHET CHARITY CHALLENG 3000 ENGAGED PEOPLE ON SOCIAL MEDIA 350 000 CZK RAISED 6 YOUTUBERS + 12 VIPs 14k LIKES IN 2 WEEKS
    4. 4. VIDEO
    5. 5. WE MOVE TOWARDS A WORLD WHERE VIDEO IS AT THE HEART OF ALL OUR SERVICES Mark Zuckerberg, July 27, 2016 “ “
    6. 6. WHAT ABOUT OFF-LINE
    7. 7. A LOT
    8. 8. 30% OF
    9. 9. 6 000
    10. 10. passion
    11. 11. How
    12. 12. IF YOU WANT MORE GIVE ME A CALL Sure you can find me on social networks or email me or we can have chat now
    13. 13. IF YOU WANT MORE GIVE ME A CALL

    ×