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Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)

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YouTube advertising thru YouTubers is getting into deep focus of all marketers. I’ll share with you my passion for this platform and show you how we brought to life the best selling book about YouTubers. Also we’ll touch some points on how to work with those content creators and how to convert such an advertisement to sales.

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Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)

  1. 1. Transform your passion to business Jakub Holý Street Light Production s.r.o. MY STORY
  2. 2. CASE STUDY: PlayStation 1. ONLINE SALES 2. PS STORE REGISTRATION 3. BRAND AWARNESS +10% +10% +10% +17,5% +13% +21% BUSINESS OBJECTIVES REALITY  BUDGET:  OTHER 70% SAVINGS COMPARED TO STANDARD ONLINE ADVERTISEMENT AMBASSADOR BELIEVABLE ENGAGEMENT
  3. 3. CASE STUDY: PEKÁČ BUCHET CHARITY CHALLENG 3000 ENGAGED PEOPLE ON SOCIAL MEDIA 350 000 CZK RAISED 6 YOUTUBERS + 12 VIPs 14k LIKES IN 2 WEEKS
  4. 4. VIDEO
  5. 5. WE MOVE TOWARDS A WORLD WHERE VIDEO IS AT THE HEART OF ALL OUR SERVICES Mark Zuckerberg, July 27, 2016 “ “
  6. 6. WHAT ABOUT OFF-LINE
  7. 7. A LOT
  8. 8. 30% OF
  9. 9. 6 000
  10. 10. passion
  11. 11. How
  12. 12. IF YOU WANT MORE GIVE ME A CALL Sure you can find me on social networks or email me or we can have chat now
  13. 13. IF YOU WANT MORE GIVE ME A CALL

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