SlideShare a Scribd company logo
1 of 48
Download to read offline
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Transform your passion to business
Jakub Holý
Street Light Production s.r.o.
MY STORY
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
CASE STUDY: PlayStation
1. ONLINE SALES
2. PS STORE REGISTRATION
3. BRAND AWARNESS
+10%
+10%
+10%
+17,5%
+13%
+21%
BUSINESS OBJECTIVES REALITY
 BUDGET:
 OTHER
70% SAVINGS COMPARED TO STANDARD ONLINE
ADVERTISEMENT
AMBASSADOR BELIEVABLE ENGAGEMENT
CASE STUDY: PEKÁČ BUCHET
CHARITY CHALLENG
3000 ENGAGED PEOPLE ON SOCIAL MEDIA
350 000 CZK RAISED
6 YOUTUBERS + 12 VIPs
14k LIKES IN 2 WEEKS
VIDEO
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
WE MOVE TOWARDS A
WORLD WHERE VIDEO
IS AT THE HEART OF ALL
OUR SERVICES
Mark Zuckerberg, July 27, 2016
“ “
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
WHAT
ABOUT
OFF-LINE
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
A LOT
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
30% OF
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
6 000
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
passion
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
How
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)
IF YOU WANT MORE
GIVE ME A CALL
Sure you can find me on social networks
or email me or we can have chat now
IF YOU WANT MORE GIVE
ME A CALL

More Related Content

More from Babel Guide

Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)Babel Guide
 
Babeltalk 06 - Radek Vasicek about Twitter
Babeltalk 06 - Radek Vasicek about TwitterBabeltalk 06 - Radek Vasicek about Twitter
Babeltalk 06 - Radek Vasicek about TwitterBabel Guide
 
I am what I share - Michal Pastier for BabelCamp 2014
I am what I share - Michal Pastier for BabelCamp 2014I am what I share - Michal Pastier for BabelCamp 2014
I am what I share - Michal Pastier for BabelCamp 2014Babel Guide
 
Generating quality leads with low budget campaigns
Generating quality leads with low budget campaignsGenerating quality leads with low budget campaigns
Generating quality leads with low budget campaignsBabel Guide
 
Using new technologies for making sparkling campaigns
Using new technologies for making sparkling campaignsUsing new technologies for making sparkling campaigns
Using new technologies for making sparkling campaignsBabel Guide
 
What to have in mind if you want to sell on Facebook - Slevomat
What to have in mind if you want to sell on Facebook - SlevomatWhat to have in mind if you want to sell on Facebook - Slevomat
What to have in mind if you want to sell on Facebook - SlevomatBabel Guide
 
Zuzana Bednarikova - Growing importance of social media in customer support
Zuzana Bednarikova - Growing importance of social media in customer supportZuzana Bednarikova - Growing importance of social media in customer support
Zuzana Bednarikova - Growing importance of social media in customer supportBabel Guide
 
Andy Nemes - How to run successful sweepstakes and contests?
Andy Nemes - How to run successful sweepstakes and contests?Andy Nemes - How to run successful sweepstakes and contests?
Andy Nemes - How to run successful sweepstakes and contests?Babel Guide
 
Matej Michlik - Make your ROI happy!
Matej Michlik - Make your ROI happy!Matej Michlik - Make your ROI happy!
Matej Michlik - Make your ROI happy!Babel Guide
 
Daniel Ackermann - Social Media ROI for Media Websites
Daniel Ackermann - Social Media ROI for Media WebsitesDaniel Ackermann - Social Media ROI for Media Websites
Daniel Ackermann - Social Media ROI for Media WebsitesBabel Guide
 

More from Babel Guide (10)

Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
 
Babeltalk 06 - Radek Vasicek about Twitter
Babeltalk 06 - Radek Vasicek about TwitterBabeltalk 06 - Radek Vasicek about Twitter
Babeltalk 06 - Radek Vasicek about Twitter
 
I am what I share - Michal Pastier for BabelCamp 2014
I am what I share - Michal Pastier for BabelCamp 2014I am what I share - Michal Pastier for BabelCamp 2014
I am what I share - Michal Pastier for BabelCamp 2014
 
Generating quality leads with low budget campaigns
Generating quality leads with low budget campaignsGenerating quality leads with low budget campaigns
Generating quality leads with low budget campaigns
 
Using new technologies for making sparkling campaigns
Using new technologies for making sparkling campaignsUsing new technologies for making sparkling campaigns
Using new technologies for making sparkling campaigns
 
What to have in mind if you want to sell on Facebook - Slevomat
What to have in mind if you want to sell on Facebook - SlevomatWhat to have in mind if you want to sell on Facebook - Slevomat
What to have in mind if you want to sell on Facebook - Slevomat
 
Zuzana Bednarikova - Growing importance of social media in customer support
Zuzana Bednarikova - Growing importance of social media in customer supportZuzana Bednarikova - Growing importance of social media in customer support
Zuzana Bednarikova - Growing importance of social media in customer support
 
Andy Nemes - How to run successful sweepstakes and contests?
Andy Nemes - How to run successful sweepstakes and contests?Andy Nemes - How to run successful sweepstakes and contests?
Andy Nemes - How to run successful sweepstakes and contests?
 
Matej Michlik - Make your ROI happy!
Matej Michlik - Make your ROI happy!Matej Michlik - Make your ROI happy!
Matej Michlik - Make your ROI happy!
 
Daniel Ackermann - Social Media ROI for Media Websites
Daniel Ackermann - Social Media ROI for Media WebsitesDaniel Ackermann - Social Media ROI for Media Websites
Daniel Ackermann - Social Media ROI for Media Websites
 

Jakub Holý - YouTube On-line, YouTube off-line (Babel Camp 2016)

  • 2. Transform your passion to business Jakub Holý Street Light Production s.r.o. MY STORY
  • 12. CASE STUDY: PlayStation 1. ONLINE SALES 2. PS STORE REGISTRATION 3. BRAND AWARNESS +10% +10% +10% +17,5% +13% +21% BUSINESS OBJECTIVES REALITY  BUDGET:  OTHER 70% SAVINGS COMPARED TO STANDARD ONLINE ADVERTISEMENT AMBASSADOR BELIEVABLE ENGAGEMENT
  • 13. CASE STUDY: PEKÁČ BUCHET CHARITY CHALLENG 3000 ENGAGED PEOPLE ON SOCIAL MEDIA 350 000 CZK RAISED 6 YOUTUBERS + 12 VIPs 14k LIKES IN 2 WEEKS
  • 14. VIDEO
  • 17. WE MOVE TOWARDS A WORLD WHERE VIDEO IS AT THE HEART OF ALL OUR SERVICES Mark Zuckerberg, July 27, 2016 “ “
  • 28. A LOT
  • 33. 6 000
  • 44. How
  • 47. IF YOU WANT MORE GIVE ME A CALL Sure you can find me on social networks or email me or we can have chat now
  • 48. IF YOU WANT MORE GIVE ME A CALL

Editor's Notes

  1. Replace this photo with your own by going to Insert  Photo  Picture from File.
  2. 20th Anniversary console 2 years ago
  3. video
  4. ANNIVERSARY SCREENSHOTS
  5. GEME ONLY SOLD THROUGH YOUTUBERS
  6. BIGGEST PLAYER YOUTUBE FACEBOOK VIDEOS HAS A WAY HIGHER REACH THEN PHOTOS OR OTHER CONTENT TWITTER IS PUSHING VIDEOS INSTAGRAM INTRODUCED INSTAGRAM STORIES ALSO SNAPCHAT IS STILL HERE
  7. NETFLIX IS KICKING ASS OF CABLE TVs AMAZON IS PAYING CONTENT CREATORS TO CREATE FOR THEM
  8. BUT YOUTUBE DOES IT BEST – WHY????
  9. MONEY EVERYONE CAN CREATE SHARE GET MONEY EASILY WITHOUT ANY SKILL - NEARLY
  10. BUT – NEW POLICY DEMONITISING VIDEOS NUDITY, SWARING ETC ALGORYTHM NOT PERSON
  11. ADVERTISEMENT ON YOUTUBE PAID VIDEO ADS ETC YOUTUBER CAN MAKE A GOOD LIVING WITH 200 000 SUBS 2K EURO
  12. PAID CAMPAIGNS VIDEO PRESENTATION PRODUCT PLACEMENT INFORMATION LINK ON SOUCIAL MEDIA TWITTER FACEBOOK INSTAGRAM ETC
  13. BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  14. BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  15. BUT CAN YOU MAKE MONEY AS A YOUTUBER OFFLINE
  16. SO WHAT IS MISSING ?
  17. XMAS BESTSELLER IN THE FIRST WEEK (10K) CONTENT A STORY TIPS ABOUT YOUTUBERS PHOTOS
  18. XMAS BESTSELLER IN THE FIRST WEEK (10K) CONTENT A STORY TIPS ABOUT YOUTUBERS PHOTOS
  19. SO WHAT IS MISSING ?
  20. SO WHAT IS MISSING ?
  21. SO WHAT IS MISSING ?
  22. SO WHAT IS MISSING ?
  23. VIDEO
  24. SO WHAT IS MISSING ?
  25. 30 theater SOLD out MINISTRY OF SCHOOL EDUCATION
  26. SO WHAT IS MISSING ?
  27. BRAVO END VIP WHO CARES 70 K CZ 20 K SK
  28. NOT ABOUT YOUTUBERS BUT FROM YOUTUBERS
  29. 2016 GRAPHIC DESIGN
  30. BUSINESS NOW I HOPE YOU UNDERSTAND THAT YOU CAN TURN ADVERTISEMENT WITH YOUTUBER INTO SALES/BRAND AWARNESS/BRING PEOPLE TO YOUR STORE ETC.
  31. 2016 GRAPHIC DESIGN
  32. HOW TO WORK WITH YOUTUBERS DIRECT OR AGENCY ADVANTAGES DISADVANTAGES
  33. WHAT TO AVOID PICKING THE CORRECT YOUTUBER – HATER, IDIOT CORRECT YOUTUBER FOR A PRODUCT
  34. PRODUCT PLACEMENT MUST BE BELIEVABLE OR IT IS FOR NOTHING