BabelBuds Marketing

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BabelBuds Marketing

  1. 1. BabelBuds<br />Thursday April 28th, 2011<br />StephPalmeri, Barry Whyte,<br />Emily Criste, Stefan Sterns,<br />Alex Moser, GenishaSaverimuthu<br />
  2. 2. A Better Way?<br />
  3. 3. With thanks to Douglas Adams…<br />
  4. 4. …and Google Translate<br />
  5. 5.
  6. 6. BabelBuds is an in-ear translation device that allows individuals to listen and respond in their native language.<br /><ul><li>Earpiece streams audio to the cloud, where super-fast servers perform voice recognition, translation and voice synthesis, which is then streamed back to user.
  7. 7. Noise cancelling technology means you don’t hear any of the native language.
  8. 8. Can be used on a stand-alone basis to understand others or can sync with multiple BabelBuds for conversations.</li></li></ul><li>A “Shortlist” of Product Feature for the initial BabelBuds1.0 Model<br />Multi-Language Support: American English, British English, Spanish, Mandarin, Hindi, Arabic, German, French, Italian, Portuguese, Japanese, Korean, Punjabi, Russian, and Scottish with additional languages supported soon, including Esperanto<br />Noise-canceling<br />Wireless<br />Long-life, rechargeablebattery<br />Playback options: gender, regional accents, age<br />Sleek design in multiple colors<br />Disposable ear buds for sharing<br />
  9. 9. Who will babble with BabelBuds? Everyone!<br />
  10. 10. We babble better for your money than anyone else!<br />Portable Electronic Dictionary<br /><ul><li>Fast / easy lookup
  11. 11. Hard to learn how to pronounce
  12. 12. Relatively costly for service provided</li></ul>Dictionary (book)<br /><ul><li>Economical
  13. 13. Word by word search
  14. 14. Hard to learn how to pronounce</li></ul>PRICEY<br />CHEAP<br />Free<br />$10-25<br />$75-250<br />$35-60 per hour<br />Translation Services<br /><ul><li>Accurate & dynamic
  15. 15. Costly
  16. 16. Must plan ahead</li></ul>Google Translation<br /><ul><li>Economical
  17. 17. Requires internet
  18. 18. Slower processing, and repeating is often needed for incoming audio</li></li></ul><li>It’s cheap to Babble!<br />Google Translate Indian Takeaway Viral – Click here for video<br />
  19. 19. But we’re still makin’ money!<br />+4%<br />37,000<br />Around 25 million English-speaking travel guides are purchased annually, of which 25% are sold by Lonely Planet<br />31,000<br />22,000<br />The number of Translator / Interpreter jobs in the U.S. is expected to grow 20% between 2004 and 2014<br />Did you know…?<br />2000<br />2004<br />2014<br />Yup… you read that correctly. Babelbuds has a projected annual revenue of $809 million in year one!!<br />
  20. 20. And this is our marketing plan<br />
  21. 21. Celebrity Endorsement<br />
  22. 22. There are some things we’re working on….<br />WILL BABELBUDS GET ANGRY?!<br />HOW VITAL IS THE SMARTPHONE?!<br />
  23. 23. Still Singing Ken Lee?<br />
  24. 24. Then Try BabelBuds!<br />
  25. 25. Thank you for listening to us babble<br />Questions now accepted in any language<br />

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