1. Analyze learners
A There are a total of 22 students in the 7th grade class that range from 12-13 years of age. The
students have already received introduction to the creation of Photo Story 3 along with a 2 day
lesson on the five basic manipulative techniques for understanding how audiences respond to
videos. Ten of the students are male with one identified as Autistic and the remaining twelve
are females. There are a mixture of ethnicities within the classroom (8Chamorro’s, 5 Filipinos,
3 Caucasians, 2 Micronesians, 1 African American, and 3 Koreans).
S State objectives
1. Given a description of five basic manipulative techniques which will identify the most
likely audience response for each technique (position of images, sound, text on film,
video and animation)
2. Given pre-loaded Photo Story 3 and access to the web based instruction for using Photo
Story 3, students will create their one to three minute advertisement using 3
manipulative techniques.
3. Given a showing of three multimedia ads, students will spot at least six occurrences of
one or more manipulative techniques and discuss the effectiveness of the techniques.
S Selected instructional methods, media, and materials
1. The teacher explaines the difference between actual content and implied content
2. Using multimedia examples as necessary, teacher discusses the five manipulative
techniques and their importance in shaping audience response. (tone, style, and story
development).
3. Using Photo Story 3 and applying at least three manipulative techniques, students create
their own 1- to 3-minute multimedia advertisements for fictitious or real
products/services.
4. In an instructor-led group, students watch each others’ advertisements, noting the
techniques used.
U Utilize media and materials
° Access to a PC running Windows Photo Story 3 (one per student)
° Access to a multimedia-ready PC/projector
° URL of web-based Photo Story tutorial
http://www.microsoft.com/windowsxp/using/digitalphotography/photostory/tips/firststory.mspx

2. http://millie.furman.edu/mll/tutorials/photostory3/index.htm
° Six live (or taped) television or web advertisements, each of which demonstrates two or more
manipulative techniques from sources such as:
http://www.funnyplace.org/
http://www.tellyads.com/index.php
° Paper and pen
• For students with disabilities:
o pre-built "ad components" (images, text, background music, narration tracks
formatted for use with Photo Story 3)
o instructions for assembling the components into a multimedia ad and applying
manipulative techniques.
R Require learner participation
The teacher will introduce the various multimedia ads and explain the five manipulative
techniques and their importance. Questions will be asked about how effective the
advertisements were,and was the “implied” information clearly stated across the
advertisement. Once this has been clearly stated the students will then proceed to do individual
work on their computer to create their 1-3 minute advertisement that they will show to the
class.
E Evaluate and Revise
Evaluation will be made by administering an online quiz, a paper based quiz, and their class
participation.