Monash Sports audit model

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Monash Sports audit model

  1. 1. Audit model<br />Following table illustrate the model for the audit of Monash Sport along with the methods of data collection for each audit component:<br />ModelAudit componentComponent detailsType/methods of data collectionKotler’s/ Porter’sEnvironment auditMacro environment (PEST)Task environment (5 forces)1-on-1 interview with Marketing CoordinatorSecondary data sourcesBerry’sMarket orientationFacilitation of marketing throughout the organizationPersonnel surveyBerry’sAcquiring new customerThe efforts devoted to acquire new customersPersonnel surveyBerry’sExisting customer marketingThe strength of relationship with existing customersPersonnel survey1-on-1 interaction with customersBerry’sService qualityTangible quality, operating performance, features, reliability and durability of servicesPersonnel survey Customer surveyBerry’sInternal marketing processAbility to attract, prepare, motivate and retain high-quality employeesPersonnel surveyBuyer behavior auditFactors that influence buyers’ decisions making processPersonnel survey Customer survey<br />

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