American red cross

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American red cross

  1. 1. American Red Cross<br />Michelle Kosloski<br />
  2. 2. Introduction<br />The Red Cross searches for blood donors and distributes the blood to hospitals<br />Local division using marketing techniques to find what will increase donations<br />500 phone calls/questionnaires were made<br />306 were declined<br />
  3. 3.
  4. 4. Data from survey:How did you hear about blood drive?<br />83 out of 294 heard about the blood drive from a radio advertisement<br />52 out of 294 heard about the blood drive from a television advertisement<br />76 out of 294 heard about the blood drive from a print advertisement<br />60 out of 294 heard about the blood drive from a friend/family<br />23 out of 294 heard about the blood drive from a mail/phone solicitation<br />
  5. 5. Data from survey:What reasons prompted you to donate blood?<br />82 out of 294 donated because of friend/family need<br />60 out of 294 donated because of a sense of civic duty<br />72 out of 294 donated because of employer incentives<br />56 out of 294 donated because of being asked<br />24 out of 294 donated because of free giveaways <br />
  6. 6. Data from survey:What would prompt you to donate blood one more time?<br />13 out of 294 said: being asked<br />76 out of 294 said: greater awareness of need<br />12 out of 294 said: mail or phone solicitation <br />22 out of 294 said: additional free giveaways<br />19 out of 294 said: additional employer incentives<br />102 out of 294 said: quicker donation process<br />50 out of 294 said: greater awareness of donation facility locations and times<br />
  7. 7. Outcome from the survey<br />Radio was the number one way people found out about the blood drives<br />Friend/family need for blood was the main reason people donated blood<br />A quicker donation process would encourage people to donate again<br />
  8. 8. Does income influence blood donation frequency?<br />
  9. 9. Income does not influence blood donation frequency<br />
  10. 10. Income does not influence blood donation frequency<br />
  11. 11. Income does not influence blood donation frequency<br />
  12. 12. Regression Analysis<br />
  13. 13. Conclusions<br />Income does not influence blood donation frequency<br />Low significance= reject the null<br />

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