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LO2 - Lesson 16 - Legal Issues


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EMS Creative iMedia
Cambridge Technicals

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LO2 - Lesson 16 - Legal Issues

  1. 1. Planning – Legal Issues Lesson 16
  2. 2. Lesson Goals  Know legal and moral issues of web design  Understand potential revenue opportunities  Be able to plan within legal and moral guidelines #revenue #legal
  3. 3. Assessment Criteria  The assessment criteria for this part of the unit is as follows: LO2 – Plan the development of a multipage website P2 Plan the development of a multi-page website: • Purpose • Target Audience • Content • Production Plan M1 Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered. D1 Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.
  4. 4. Revenue Potential Which areas of your website could feasibly provide a source of income?
  5. 5. Revenue Potential  Typical avenues for gaining an income from a website include: Sponsorship Services Space for ads of varying sizes on your site Linking with a third party who provide funding Revenue from tickets or merchandise sales Affiliates such as Google AdSense using space on your site #revenue #legal Understand revenue potential Know legal and moral issues
  6. 6. Intellectual Property What do intellectual property rights cover?
  7. 7. Intellectual Property  Intellectual property covers anything that you have created such as:  Inventions  Artistic Works  Designs  Images  All intellectual property is protected by laws including patents, copyright and trademarks.  These laws prevent others from using the original work without permission. #revenue #legal Understand revenue potential Know legal and moral issues
  8. 8. Copyright  Copyright is the rights that the original owner of a creative piece of work has over that work.  The copyright law itself gives owners of creative work the right to earn income from their copyrighted work.  It also prevents others using that copyrighted material without first seeking permission which limits the use of copyrighted work. #revenue #legal Understand revenue potential Know legal and moral issues
  9. 9. Creative Commons  Creative Commons allows you to refine the rules of copyright so that you can share your work.  You can set rules such as:  Commercial/Non-Commercial  Link back to original  Share future works  With creative commons you are not letting go of your rights but letting people share, remix and reuse work legally. #revenue #legal Understand revenue potential Know legal and moral issues
  10. 10. Trademarks  A trademark is the sign or symbol that is recognisable for an individual company.  It can be identified using the following:  Ⓡ Registered Trademark  TM Unregistered Trademark  A companies logo could have a trademark on it to prevents others from using it.  This could prevent counterfeiters who may use a trade mark illegally to produce similar products. #revenue #legal Understand revenue potential Know legal and moral issues
  11. 11. Ethical Issues What other issues should you consider about the content of your website?
  12. 12. Ethical Issues  There are many issues relating to the content of your website including: #revenue #legal Understand revenue potential Know legal and moral issues Data Protection Royalties Impersonation Bullying  It is your responsibility to ensure that these issues are taken into account and that you protect those using your website and those referenced on your site.
  13. 13. Your Task  Describe the revenue potential of your website including the following:  Advertising  Sponsorship  E-Commerce  Services  Explain any intellectual property rights that may affect you such as copyright.  Describe any ethical issues that could cause problems during this project and how you will minimise them. #revenue #legal Understand revenue potential Know legal and moral issues