LO2 - Lesson 11 - Legislation

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LO2 - Lesson 11 - Legislation

  1. 1. Legislation Lesson 11
  2. 2. Lesson Goals  Be able to describe intellectual property rights  Understand copyright & creative commons  Know how trademarks are used by companies #copyright #trademark #intellectual #property
  3. 3. Intellectual Property Understand copyright & trademarks Describe intellectual property  Intellectual Property lets people own the work that they create.  There are several different types of IP rights including:  Copyright  Trademarks  Patents  Designs  The type of protection you need depends on the product that is being created. #copyright #trademark #intellectual #property
  4. 4. What is copyright? Think about where you’ve heard about this before…
  5. 5. Copyright Understand copyright & trademarks Describe intellectual property  Copyright is the exclusive rights given to someone who creates:  Music  Photograph  Drawing  Films  Novel  Copyright protects the work so that no one is allowed to use it without your permission. #copyright #trademark #intellectual #property
  6. 6. Understand copyright & trademarks Describe intellectual property Copyright “I already bought the DVD” “It’s for my work, I can use it right?” “I found it online so I can share it” “There wasn’t a copyright symbol” “It was only a paragraph” #copyright #trademark #intellectual #property
  7. 7. Copyright Understand copyright & trademarks Describe intellectual property  There are many consequences of someone using copyrighted material: If someone used copyrighted material it could result in: If a business used copyrighted material it could result in: Loss of Sales Lack of Trust Unemployment Prosecution Legal Expenses Brand Damaged Increased Prices Fine / Sued Fewer Products Withdraw Product #copyright #trademark #intellectual #property
  8. 8. Copyright Understand copyright & trademarks Describe intellectual property  If you want to use copyrighted material you must make sure that you: Ask for permission from the owner to use their work or negotiate a fee to use it. Ensure all files have the right copyright details on them such as © 2013 Name #copyright #trademark #intellectual #property
  9. 9. Creative Commons Understand copyright & trademarks Describe intellectual property  Creative Commons allows you to refine the rules of copyright so that you can share your work.  You can set rules such as:  Commercial/Non-Commercial  Link back to original  Share future works  With creative commons you are not letting go of your rights but letting people share, remix and reuse work legally. #copyright #trademark #intellectual #property
  10. 10. What is a trademark? Think about anything that could be registered…
  11. 11. Understand copyright & trademarks Describe intellectual property Trademark  A trademark is the sign or symbol that is recognisable for an individual company.  It can be identified using the following:  Ⓡ Registered Trademark  TM Unregistered Trademark  A companies logo could have a trademark on it to prevents others from using it.  Counterfeiters are people who use a trade mark illegally to produce similar goods. #copyright #trademark #intellectual #property
  12. 12. Your Task Understand copyright & trademarks Describe intellectual property  Explain what intellectual property is and how helps to protect work people have created.  Describe the following key aspects of intellectual property:  Copyright  Trademarks  Extension: Explain how assets from creative commons are used in digital media projects. #copyright #trademark #intellectual #property
  13. 13. Key Words  Copyright  Exclusive rights given to someone who creates a piece of work.  Trademark  A sign or symbol that is recognisable with an individual company.  Intellectual Property  A set of rights that will help to protect work that someone has created.

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