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LO1 - Lesson 1 - Research

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Cambridge Technicals

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LO1 - Lesson 1 - Research

  1. 1. Research Lesson 1
  2. 2. Web Design A sixth form student is looking at various university websites while they consider their options. Describe the needs of a typical student viewing these websites: + Content + Technical
  3. 3. Lesson Goals  Know the ways in which the needs of an audience may vary  Understand how to identity key features of a website  Be able to analyse a range of contrasting commercial websites LO1 – Understand a range of contrasting commercial websites P1 Learners analyse a range of contrasting commercial websites: a) b) c) d) e) f) Purpose Visitor Needs Information Flow Features Benefits Content
  4. 4. What do we mean by a commercial website? Think about the key terminology…
  5. 5. Website Research Know varying audience needs Analyse existing websites  Any website that is involved in buying, selling or making some kind of profit can be considered a commercial website.  This could include any kind of store or website advertising a product or service.  You must make sure that you choose a contrasting range of websites for your research. #commercial #website
  6. 6. Know varying audience needs Analyse existing websites Commercial Sites Technology Charity Sort Film Sport Fashion Home & Garden Food Tickets Services
  7. 7. Website Analysis Know varying audience needs Analyse existing websites  To make judgments on how effective a website is in comparison to others we need to test each site against a set criteria.  We will analyse the following areas:  Purpose  Visitor Needs  Information Flow  Features  Benefits  Content #commercial #website
  8. 8. Website Analysis Know varying audience needs Analyse existing websites  A website can be analysed by using the following criteria: What’s the point of the website? What’s it used for? e.g. Information, E-Commerce, Promotion, Downloads What are the requirements of the user? e.g. Get information, purchase products How easy is the website to use? e.g. Site Layout, Page Layout, Navigation #commercial #website
  9. 9. Website Analysis Know varying audience needs Analyse existing websites  A website can be analysed by using the following criteria: What are the key features of the page? e.g. Text, Navigation, Graphics, Background, Rich Media What’s the positive aspects of this website existing? e.g. Increase Sales, Available 24/7, Audience Accessibility What pages are included and what information is on them? e.g. Home, About, Downloads, Products, Advertising #commercial #website
  10. 10. Your Task Know varying audience needs Analyse existing websites  You must research at least three contrasting commercial websites, choose a range of sites to analyse.  For each website describe:  Purpose  Visitor Needs  Information Flow  Features  Benefits  Content #commercial #website

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