Choose the criteria for reaching each tier, and
what benefits customers earn as moving into
each progressive tier.
Shoppers most commonly start at the entrance-level and
move up as they reach a defined threshold in
amount spent frequency or items purchased.
Progressively larger benefits are associated with
each tier corresponding with the value each
shopper brings to your business.
Tiered loyalty programs work on several levels:
Understanding your customer journey helps you
measure and plan KPIs around how many members
you can move, from one tier to the next.
FIRST, THEY IDENTIFY AND UTILIZE A
PLANNED CUSTOMER JOURNEY.
No one likes to be last. Tiered loyalty programs
provide a challenge to be met.
SECOND, THEY GAMIFY YOUR LOYALTY
Since membership at each progressive level is
earned, not given, it means that once customers
have worked their way to the top, they’re less likely
to want to lose their status, once attained.
THIRD, THEY LEVERAGE THE PRINCIPAL OF
You can start with a relatively simple footprint that
includes a goal, a progression, and a reward.
As your program grows however, begin trying out
more advanced strategies that go beyond the spend.
For instance, try using the collateral value of
customer engagement with upper tiers of your
program, to encourage social sharing.
Provide VIP program invites to top tier members
that lets people they invite, start at the middle tier,
instead of the first one.
Give free shipping benefits to those in the top tier of
The number and type of shopper you have in each tier is
valuable data that can be used to drive further engagement.
Which promotions are your most engaged
audiences responding to?
Which channels are your most loyal
customers engaging on?
Which campaigns are most effective at the
various tiers in your program?
Get your tiered loyalty program started off on the right foot
with these best practices:
Make it easy for shoppers to know where they are in your
customer journey with easy-to-access account pages.
Send encouraging messages to let them know how close they
are to moving up.
Make each section of your journey valuable enough to keep
customers advancing through your tiers.
Loyalty program with omnichannel marketing get over 5x the
engagement of those without, across profiles.
Getting started is easy. If you’re interested learning more about how
you can build tiered omnichannel loyalty programs, bLoyal can help.
Just visit our website at bloyal.com or contact
our team at email@example.com.