Gender Bias in a Technological Society EM590 Group Research & Presentation
Does Gender Bias Exist? <ul><li>Quick Survey </li></ul><ul><ul><li>How many male/female can? </li></ul></ul><ul><ul><ul><l...
Overview <ul><li>Gender bias - preference or favoring of one sex over another in computer use/access, software use/manufac...
Keep in mind… <ul><li>Computer Literacy - the knowledge and ability a person has to use computers and technology efficient...
Does Gender Bias exist? (cont.) <ul><li>1/10 Comp Sci Graduates (Bachelor) are female </li></ul><ul><li>1/20 Comp Sci Grad...
Why does bias they exist? <ul><li>Discouragement from adults  (Mitchell, 2006) </li></ul><ul><ul><li>Females equally as in...
Does Gender Bias Matter? Harmless? <ul><li>YES. Period. </li></ul><ul><li>Lack of technological skills form glass-ceilings...
Case-in-point <ul><li>Xbox 360 </li></ul><ul><ul><li>the successor to the Xbox, vs. Sony's PlayStation 3 & Nintendo's Wii ...
Xbox 360 Games?  Baird, Cole, Marcus, and Dom Male-oriented content
Attempts by software industry to deal with this issue? <ul><li>Nothing, really. </li></ul><ul><li>Women are the highest pu...
Microsoft Xbox
What can Schools do? <ul><li>Provide positive role models  (academic.org, 2007) </li></ul><ul><ul><li>¾ of teachers are wo...
What can Software Designers Do? <ul><li>More female involvement in the design process </li></ul><ul><li>Checklist for eval...
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GenderBias in Digital Resources

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  • GenderBias in Digital Resources

    1. 1. Gender Bias in a Technological Society EM590 Group Research & Presentation
    2. 2. Does Gender Bias Exist? <ul><li>Quick Survey </li></ul><ul><ul><li>How many male/female can? </li></ul></ul><ul><ul><ul><li>Program your VCR/DVR/TiVo </li></ul></ul></ul><ul><ul><ul><li>Play video games? </li></ul></ul></ul><ul><ul><ul><li>Design a webpage using HTML (vs. WYSIWYG)? </li></ul></ul></ul><ul><ul><ul><li>Edit video? </li></ul></ul></ul><ul><ul><ul><li>Can tell me what “php” and “MySQL” are…. </li></ul></ul></ul><ul><ul><ul><li>Took Calculus I or higher? </li></ul></ul></ul>
    3. 3. Overview <ul><li>Gender bias - preference or favoring of one sex over another in computer use/access, software use/manufacturing, and internet use/content </li></ul><ul><li>gender bias -> 'gender inequality' </li></ul><ul><li>the cycle = girls are not as interested -> fewer products are made > less research is done to develop software> less interest (cycle continues) </li></ul>
    4. 4. Keep in mind… <ul><li>Computer Literacy - the knowledge and ability a person has to use computers and technology efficiently. </li></ul><ul><li>(comfort level someone has with using computer programs) </li></ul><ul><li>Technology Savvy - the ability to ‘master’ the technology; manipulate the technology to suit needs, etc. </li></ul>
    5. 5. Does Gender Bias exist? (cont.) <ul><li>1/10 Comp Sci Graduates (Bachelor) are female </li></ul><ul><li>1/20 Comp Sci Grad (Doctoral) are female </li></ul><ul><li>@ University of Wisconsin, </li></ul><ul><li>16% of bachelor’s degrees in CompSci awarded in 1998 were women; only 9% in 2006. </li></ul><ul><li>“ It’s always some pale, geeky guy sitting in a dark room with only the glow of the computerscreen, surrounded by cans of mountain dew and empty pizza boxes[…]and no social skills” </li></ul><ul><li>– Hillary Grant, 25 </li></ul><ul><li>(LaRoi, 2007) </li></ul>
    6. 6. Why does bias they exist? <ul><li>Discouragement from adults (Mitchell, 2006) </li></ul><ul><ul><li>Females equally as interested in technology as boys, prior to 4 th grade </li></ul></ul><ul><ul><li>Adolescent girls are pressured to be “cute” instead of “smart” </li></ul></ul><ul><ul><li>Tech “geeks” are rarely considered cute or attractive. </li></ul></ul><ul><li>Not enough encouragement to take math/science courses </li></ul><ul><li>“ I remember one of my first classes, all of these guys were sitting doing their gaming stuff and I just felt so out of place. I was real intimidated the first few weeks, thinking I didn’t belong” – Kim Gamble, MATC (LaRoi, 2007) </li></ul>
    7. 7. Does Gender Bias Matter? Harmless? <ul><li>YES. Period. </li></ul><ul><li>Lack of technological skills form glass-ceilings at entry-level (Mitchell, 2005) </li></ul><ul><ul><li>In 2008, 1.3 million new technology employees </li></ul></ul><ul><ul><li>By 2010, 65% of economy will be based on technology </li></ul></ul><ul><ul><li>90% of jobs today’s kindergarteners will be doing do not exist today (Women College Coalition, 2007) </li></ul></ul><ul><li>Women in non traditional careers can expect lifetime earnings of 150% more than traditional careers </li></ul><ul><ul><li>Women are nine times as likely to be single parents </li></ul></ul>
    8. 8. Case-in-point <ul><li>Xbox 360 </li></ul><ul><ul><li>the successor to the Xbox, vs. Sony's PlayStation 3 & Nintendo's Wii </li></ul></ul><ul><ul><li>(7th Gen. gaming system) </li></ul></ul><ul><ul><li>by end of 2006 had shipped 10.4 million units </li></ul></ul><ul><ul><li>(@ around $300 per unit) </li></ul></ul><ul><ul><li>Top-selling game? </li></ul></ul>(Gamespot, 2007)
    9. 9. Xbox 360 Games? Baird, Cole, Marcus, and Dom Male-oriented content
    10. 10. Attempts by software industry to deal with this issue? <ul><li>Nothing, really. </li></ul><ul><li>Women are the highest purchasers of video games for sons, not daughters </li></ul><ul><ul><li>Xbox was intentionally designed without females in mind </li></ul></ul><ul><li>Technology manufacturers beginning to include women in advertising (Mitchell, 2005) </li></ul>
    11. 11. Microsoft Xbox
    12. 12. What can Schools do? <ul><li>Provide positive role models (academic.org, 2007) </li></ul><ul><ul><li>¾ of teachers are women (AAUW, 2000) </li></ul></ul><ul><ul><li>Encourage students to challenge stereotypes </li></ul></ul><ul><ul><li>“ Girl-Geek-of-the-week” </li></ul></ul><ul><li>Provide hands-on computer time </li></ul><ul><li>Teachers need to become more connected </li></ul><ul><ul><li>Take advantage of technology </li></ul></ul><ul><ul><li>Multiple points of entry (multidisciplinary approach) </li></ul></ul><ul><ul><li>Prepare teachers in how to integrate basic technology tools into the classroom (Report Card on Gender Equity, 2002) </li></ul></ul><ul><li>Technology communities & digital equality networks </li></ul><ul><ul><li>( www. ncwit .org , www. girlgeeks .org , www. womenintechnology .org ) </li></ul></ul>
    13. 13. What can Software Designers Do? <ul><li>More female involvement in the design process </li></ul><ul><li>Checklist for evaluating Software gender bias </li></ul><ul><ul><li>( http://www.ncwit.org/pdf/Selecting_K-12_Ed_Software.pdf ) </li></ul></ul><ul><li>Take into consideration female audience: </li></ul><ul><li>Girls prefer adventure, friendship and creativity in the storyline rather than action, violence and playing to win. (Fiore, 1999) </li></ul><ul><li>Range of voices (Royer, 1994) & music preference (Agusto, 2001) </li></ul>

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