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Global demand for primary batteries and cells is forecast to reach 28.2 billion euros in 2016. The market has been expanding with an average annual growth of 11% between 2005 and 2011. The market expansion is expected to slow to 8% in the coming years. Currently, the industry is dominated by manganese dioxide which covers nearly 51% of the demand while lithium has 26%, silver oxide 3% and air-zinc 2% share of the market.