Networking for entrepreneurs

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Networking for entrepreneurs

  1. 1. Networking for Entrepreneurs<br />Bonnie Hacking, University of St Andrews<br />
  2. 2. Agenda<br />What is networking and what makes networking important to you and your venture<br />How to network successfully<br />
  3. 3. One thing I can offer to other entrepreneurs is…<br />
  4. 4. Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers.<br />Discussion:<br />What people and organisations would be useful to you in getting your business up and running?<br />
  5. 5. Where do you start?<br />
  6. 6. Step 1 – Setting goals<br />Set goals for what you want to get out of networking, it might be:<br />Marketing yourself and your venture<br />Finding information to solve a business problem<br />Finding customers<br />Finding support or finance<br />Building relationships with people who can help you<br />
  7. 7. Activity<br />List 5 ways networking can help you with your business<br />Prioritise 3 of these reasons and state them as goals<br />Identify networking opportunities<br />
  8. 8. Step 2 – Meeting people and making connections <br />Make a good impression<br />Make eye contact<br />Genuine smile<br />Handshake<br />Show real interest in those you meet<br />Ask questions!!<br />Listen carefully to the answers<br />
  9. 9. Activity – Who’s in your network?<br />Make a list of people you know<br />Friends and family<br />Neighbours<br />Community leaders<br />Business people<br />For each person, ask yourself:<br />Can they give me advice to improve my business?<br />Can I sell my service / product to them?<br />Can they refer customers to me?<br />Can they put me in contact with someone else?<br />Where else can you meet people?<br />
  10. 10. Step 3 – Sharing information<br />Purpose is to build a relationship!<br />Participate actively <br />If you can introduce someone you meet to someone else you know, do so<br />If you can provide any information to help them, do so<br />Exchange contact details, business cards are ideal<br />
  11. 11. Step 4 – Following up<br />MOST IMPORTANT!!!!<br />Do it soon after you meet.<br />Written in the first instance<br />Provide background on where you met and the reason you are getting in touch<br />Explain why you want to meet / talk further.<br />Indicate you will call shortly to make an appointment<br />Call!!!<br />
  12. 12. Hints and tips<br />Greet each new acquaintance with an openness to learn more about that person, a willingness to help, and an offer to stay in touch.<br />Groups of 3 are easier to join in<br />Have 3-4 questions ready to ask<br />How did you get into the field you are in?<br />What projects are you currently working on?<br />What do you like best about what you do?<br />Don’t be afraid to say ‘nice to meet you’ and move on<br />Note on the business card what you should ask them<br />
  13. 13.
  14. 14. Events in Moscow<br />Russo-British Chamber of Commerce www.rbcc.com<br />Global Business Networking – Launch of the Autumn Season<br />The event will start on : 20 Sep 11 19:00<br />And will end on : 20 Sep 11 22:00<br />At : tbc (Moscow)<br />Click here to register : ekaterina.petrova@rbcc.com<br />Phone +7 (495) 961 21 60 ext. 116<br />
  15. 15. Online resources<br />www.entrepreneur.com/marketing/networking<br />www.networkingeffectively.com<br />www.marketingforsuccess.com/networking-guide/<br />www.businessknowhow.com/tips/networking.htm<br />
  16. 16. Bonnie Hacking<br />Enterprise Adviser, Careers Centre<br />University of St Andrews<br />Email: bonnie.hacking@st-andrews.ac.uk<br />@BonnieH1<br />

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