Your Reputation Online

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These slides accompanied a talk on online reputations given by Shireen Smith, the founder of Azrights Solicitors, at the City Speakers Lunch on the 17th of December.

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Your Reputation Online

  1. 1. Your Reputation Online<br /> Who is talking about you?<br /> Are you aware?<br />www.azrights.co.uk <br />
  2. 2. Your Reputation Online<br />Reputation<br />Revolution<br />Strategy<br />www.azrights.co.uk <br />
  3. 3. Reputation<br /><ul><li> Arsenal Fans?</li></ul>www.azrights.co.uk <br />
  4. 4. Reputation<br />The Streisand Effect<br />An Internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be publicised widely and to a greater extent than would have occurred if no censorship had been attempted.<br />- Wikipedia<br />www.azrights.co.uk <br />
  5. 5. Reputation<br />Today&apos;s published Commons order papers contain a question to be answered by a minister later this week. The Guardian is prevented from identifying the MP who has asked the question, what the question is, which minister might answer it, or where the question is to be found.<br />The Guardian is also forbidden from telling its readers why the paper is prevented – for the first time in memory – from reporting parliament. Legal obstacles, which cannot be identified, involve proceedings, which cannot be mentioned, on behalf of a client who must remain secret.<br />www.azrights.co.uk <br />
  6. 6. www.azrights.co.uk <br />
  7. 7. Revolution<br /><ul><li>Interruption Marketing
  8. 8. What happened to the ?
  9. 9. Social media – engaging with buyers
  10. 10. Which platforms? Secure name. </li></ul>www.azrights.co.uk <br />
  11. 11. Strategy<br /><ul><li>Unique Positioning
  12. 12. Knowing your buyers.
  13. 13. Learn rules of communities
  14. 14. logging
  15. 15. Good remarkable content</li></ul>www.azrights.co.uk <br />
  16. 16. Strategy<br />Keyword Research<br />- Keyword Tool<br />Metrics: Keyword Opportunity Index (KOI), Keyword Effectiveness Index (KEI) …<br />www.azrights.co.uk <br />
  17. 17. Reputation Monitoring<br />www.azrights.co.uk <br />
  18. 18. Being remarkable<br />www.azrights.co.uk <br />

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