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Raise your Online Business Profile with Social Media


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These slides are taken from the talk: Raise your Online Business Profile with Social Media, given by Shireen Smith of Azrights Solicitors

Raise your Online Business Profile with Social Media

  1. 1. Raise Your Online Business Profile<br />With Applications Like Facebook and Twitter<br /> <br />
  2. 2. Introduction<br />Web 2.0 Technology<br />Facebook<br />Twitter<br />Blogging<br />RSS Feeds<br /> <br />
  3. 3. The Social Media Revolution<br />Business model<br />Why Social media marketing?<br />Being Strategic<br /> <br />
  4. 4. Your Business Model<br />Stand out from the (very large) crowd<br />What is your niche<br />Know your customers<br />Who are your buyers<br />How will they find you<br /> <br />
  5. 5.<br />Social Media Marketing<br />Death of ‘interruption marketing’<br />Listen. Engagement<br />Being helpful & sharing information<br />‘Know me, Like me, Follow me’ <br />Need to keep track – keywords.<br />gossip, rumours, and other comments<br />
  6. 6.<br />Online Reputation Monitoring Be Strategic <br />Which keywords?<br />Google Alerts. <br />Manage Alerts via RSS Feeds. Google Reader.<br />Twitter search.<br />How to handle a selling opportunity.<br />
  7. 7. Google Keyword Tool<br />Keyword Research<br />- Keyword Tool<br /> <br />
  8. 8. Google Alerts<br /><ul><li>Monitor The Web
  9. 9. Get E-Mail Updates</li></ul> <br />
  10. 10. RSS Feeds<br /><ul><li>Subscribe to web feeds (e.g. Google Alerts)
  11. 11. Aggregate them using Google Reader</li></ul> <br />
  12. 12. Google Reader<br /> <br />
  13. 13. Social Media is not a Panacea<br />Networking, but online<br />Another feather to add to your bow<br />Have realistic expectations<br /> <br />
  14. 14. Being Strategic Means<br />Do not spread yourself too thin<br />There are a multitude of platforms<br />You Tube, Twitter, Linked in or Facebook<br />Maintain a Blog<br />Focus on your targeted Keywords<br /> <br />
  15. 15. Use Time Efficiently<br /> <br />
  16. 16.<br />Social Media – buzz marketing<br />Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”<br />Consumer Protection from Unfair Trading Regs<br />
  17. 17. Conclusion<br />Learn about different types of social media platforms. <br />Learn how search engines find content as it’s basic online literacy that can only help you.<br />Good luck.<br /> <br />