Business driven
spatial thinking
Andrew Zolnai
www.zolnai.ca
What does Business need?
• Track its assets
– Location
– Expense
– Revenue
– Audit-trail
• Report on its assets
– Inside: ...
What does Businesses not need?
• New for Newness’ sake
– Disrupt what works already
– Creates downtime
– Increases recover...
What works
• Simple Q&A systems
• Fit to the audience
• Google Search -> My Search
• GPS phones and PDAs
• Keep it under t...
What works 2
• Automobiles as a past analogue
– Mercedes Benz once thought the car market related to
the number of availab...
What do users want
• Intuitive map interfaces
– Google Earth
• Yet geodetic accuracy
– National Geographic Map
Machine
What do users want 2
• That will speak to
audiences
• Public: posters
• DBA: web map services
Natural Resources Canada
htt...
The solution
• Model the work process
– Interview users
– Build a model (1)
– Refine it to fit its use
– Run it iterativel...
The solution 2
• Listen to the user
– Absorb their work process
– Be lead by their experience
– Stick to their knitting
• ...
Lessons learned
• Business process first
– Stakeholders / Regulators
– End users / Administrators
• Geospatial technique n...
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Intro Talk

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GIS under the hood for business

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Intro Talk

  1. 1. Business driven spatial thinking Andrew Zolnai www.zolnai.ca
  2. 2. What does Business need? • Track its assets – Location – Expense – Revenue – Audit-trail • Report on its assets – Inside: ISO – Outside: SOX
  3. 3. What does Businesses not need? • New for Newness’ sake – Disrupt what works already – Creates downtime – Increases recovery time • Immutable attitudes – Not invented here – Ad-hoc procedures – If it ain't broken, don't fix it
  4. 4. What works • Simple Q&A systems • Fit to the audience • Google Search -> My Search • GPS phones and PDAs • Keep it under the hood • Improve work flows • Add score-cards From 90% time gathering data ...to 90% time analysing data (Hurricane Katrina Response Team www.idw.com, www.microsoft.com)
  5. 5. What works 2 • Automobiles as a past analogue – Mercedes Benz once thought the car market related to the number of available chauffeurs – Today we neither know nor care how an ignition starter works...
  6. 6. What do users want • Intuitive map interfaces – Google Earth • Yet geodetic accuracy – National Geographic Map Machine
  7. 7. What do users want 2 • That will speak to audiences • Public: posters • DBA: web map services Natural Resources Canada http://nrcan.gc.ca
  8. 8. The solution • Model the work process – Interview users – Build a model (1) – Refine it to fit its use – Run it iteratively – Display the results – Get user feedback – Go back to 1...
  9. 9. The solution 2 • Listen to the user – Absorb their work process – Be lead by their experience – Stick to their knitting • Cooperate – They needn't learn geomatics – You needn't acquire their expertise
  10. 10. Lessons learned • Business process first – Stakeholders / Regulators – End users / Administrators • Geospatial technique next – Model the process – Find tools that fit... • Everything has a location component Land use classification at continental scales – LADA Stratification Task Force – www.fao.org

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