Hofstede's Cultural Dimensions Azim Amin Fahad Mughal Hisham Bin Sefrah
What makes Geert Hofstede’s Cultural Dimensionsuseful for global marketing and advertising in the UAE?
<ul><li>Hofstede’s cultural dimensions are very essential and useful for global marketing and advertising in the UAE. The ...
<ul><li>  If the advertisers understand the target market’s culture clearly, they are proven to be more effective in commu...
<ul><li>It also boosts the credibility by keeping intact the respect to the culture of the target audience. UAE’s culture ...
<ul><li>UAE is a masculine society. Males are more dominant in the society. They are the breadwinner of the family. UAE’s ...
 
DU telecommunication AD <ul><li>Hofstede's Dimensions Covered in the AD: </li></ul><ul><li>Masculinity (MAS) Individualism...
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Hofstede s cultural_dimensions

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Hofstede s cultural_dimensions

  1. 1. Hofstede's Cultural Dimensions Azim Amin Fahad Mughal Hisham Bin Sefrah
  2. 2. What makes Geert Hofstede’s Cultural Dimensionsuseful for global marketing and advertising in the UAE?
  3. 3. <ul><li>Hofstede’s cultural dimensions are very essential and useful for global marketing and advertising in the UAE. The Activities, Interests, Opinions of the target audience help to create and accurately deliver the message.  </li></ul>
  4. 4. <ul><li>  If the advertisers understand the target market’s culture clearly, they are proven to be more effective in communicating the message. The concept of “think globally, act locally” helps us to understand and relate to other concepts like glocalization. </li></ul>
  5. 5. <ul><li>It also boosts the credibility by keeping intact the respect to the culture of the target audience. UAE’s culture is high on power distance and inequality among classes is regular. It is a collectivist society and places great emphasis on family value and collectivism. </li></ul>
  6. 6. <ul><li>UAE is a masculine society. Males are more dominant in the society. They are the breadwinner of the family. UAE’s culture is high on uncertainty. They are extremely committed to their norms and traditions as well. </li></ul>
  7. 8. DU telecommunication AD <ul><li>Hofstede's Dimensions Covered in the AD: </li></ul><ul><li>Masculinity (MAS) Individualism (IDV) Lifestyle </li></ul>

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