When it comes to business, considering other countries’ culture and values are essential. How does one introduce a consumer product into a foreign market? Our group created marketing plan to do just that: Tide Detergent for successful introduction into Brazil. We first started with a detailed cultural analysis, such as living conditions, language, religion, and family values; and economic analysis, such as income, population, and infrastructure; to understand Brazil as a country. We then developed a competitive market analysis, including distribution channels, and product adaptation along with the preliminary marketing plan. This marketing plan explained in detail how we would introduce Tide in Brazil.